CHRIST (Deemed to University), Bangalore

DEPARTMENT OF MEDIA STUDIES

School of Arts and Humanities






Syllabus for
MA (Media and Communication Studies)
Academic Year  (2024)

 
        

  

Assesment Pattern

The Assessment pattern varies from course to course, depending on whether the course demands theoretical or practical knowledge.

Examination And Assesments

Most courses have continuous internal assessment components focusing on skill and knowledge testing. As a programme that focuses a lot on skill-building, alongside written submissions, exams and research based-reflections, a lot of practical submissions like audio/video productions, field-based reports and other varied assessment methods that are formative and summative, matching the demands of the course  -with due consideration to the different learning styles of the students  - will be adopted.

Department Overview:

In the undergraduate programmes, the Department of Media Studies aims to provide a firm foundation for the students to either directly get into communication and media professions or pursue higher studies. The programmes are a combination of theory and practice.

 

Undergraduate Programmes: The department offers three dual major undergraduate programmes namely, BA in Digital Media and English, Communication and Media, Psychology, Communication and Media, English provide the students with a set of options to choose from, depending on their objectives.

Mission Statement:

Department Vision

To excel in communication and media education by creating an open and collaborative environment that embraces innovation and integrity by providing both classroom and experiential learning.

Department Mission

 

The Department of Media Studies combines communication and journalism to create a theoretical, professional, and applied approach to communication studies within a structured yet free environment to enhance student’s personal and professional lives.

Introduction to Program:

The Masters Programme in Media and Communication Studies offers specialisations in Multimedia Journalism and Advertising & Corporate Communications, providing a comprehensive approach to journalism, advertising, and corporate communications. 

The Multimedia Journalism specialisation explores the digital era, blending traditional journalistic principles with innovative multimedia storytelling techniques. Graduates are prepared for roles as multimedia journalists, digital content producers, and newsroom leaders. Similarly, the Advertising and Corporate Communications specialisation delves into strategic communication in diverse organisational contexts. Students engage with current industry trends, theories, and practices, equipped to navigate modern communication landscapes and lead impactful global campaigns.

The curriculum integrates practical skill development, theoretical foundations, societal perspectives, professional aptitude, innovative thinking, and holistic growth. Students benefit from internships, interactions with industry experts, demonstration platforms, interdisciplinary engagements, and access to state-of-the-art media labs, broadening their learning horizons.

 

The Department fosters a supportive environment, led by a committed faculty, empowering students to deepen their knowledge, refine their skills, and pursue their ambitions with confidence. With a blend of rigorous academic training and practical experience, graduates emerge ready to tackle the dynamic challenges of the media and communication industries, making meaningful contributions to their fields.

Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Demonstrate depth of knowledge from communication, media and ancillary domains

PO2: Critically engage with different media and communication contexts and extend into other social spheres

PO3: Exercise a research aptitude and employ research skills in media and communication contexts

PO4: Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes

PO5: Practise informed-citizenship based on secular and egalitarian values enshrined in the Indian Constitution

PO6: Ethically reflect and respond according to different professional and socio-political complexities

PO7: Realise, practice and promote eco consciousness

PO8: Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

MCN131 - INTRODUCTION TO MEDIA AND COMMUNICATION (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course Introduction to Media and Communication enables the student to appreciate the various media for communication and the theories that have evolved over the last century in the said domain. The course's main objective is to provide a theoretical foundation in communication and media studies.

Learning Outcome

CO1: Remember and recall the meaning, importance and process of communication

CO2: Understand and articulate the elements in the models of communication

CO3: Apply theory to the everyday practice of communication

CO4: Analyse the critical and cultural theories in the Indian context

CO5: Evaluate the relevance of communication theories in the present context

Unit-1
Teaching Hours:15
Introduction to Communication
 

Communication and its process, Components of communication: Barriers to communication, Communication patterns- one way and two ways, one-to-one, one to many, many to many. Types of communication- verbal and oral, written and non-verbal. Mass Media- Characteristics, Features and Impact of Print, Cinema, Radio, Television and Social Media.

Unit-2
Teaching Hours:15
Communication Models
 

Steps in the process of communication- models to graphically represent the elements.

Linear Models-Aristotle, Laswell, Shannon-Weaver, Berlo, DeFleur, Gerbner.

Interactive models- Westley-McLean, Osgood-Schramm, Newcomb.

Transactional models-Barnlund.

Constitutive models- based on constructivist approach

Unit-3
Teaching Hours:15
Behaviourist Theories
 

Social-psychological approach, Propaganda- powerful Effects theory, Limited Effects theory flow. Audience-centred Approach-Cultivation theory, Agenda Setting theory, Media Dependency theory, Uses and Gratification theory, Chomsky- Media Manufactured Consent, Cognitive Dissonance Theory, Social Comparison Theory, Diffusion of Innovation, and Social learning theory and Social Identity theory.

Unit-4
Teaching Hours:15
Critical & Cultural Theories
 

Marxist approaches, Gramsci- Hegemony

Habermas- Public sphere, Barthes- Myths/Semiotics, Derrida- Media Temporalities. Foucault- Power/Knowledge. Stuart Hall- Representation theory

 

Williams- Culture, Consumer Society of Baudrillard.

Unit-5
Teaching Hours:15
Other Approaches and theories
 

Normative Press theories, McLuhan- Medium is the message, Chomsky- Media manufactured consent.

 

Network Society of Castells, Van Dijk’s Social aspects of new media, Christian Fuchs’ Critical Social Media Theory.

Text Books And Reference Books:

 

  • Wood, Julia. T. Communication theories in action: An introduction. London: Wadsworth Publishing Company. 1997.

  • Baran, Stanley S and Dennis K Davis. Mass Communication Theory: Foundations, Ferment and Future. Singapore: Thomson Wadsworth, 2007

  • McQuail, Denis: Mass Communication theory (III ed.). New Delhi: Sage Publication,2004.

Essential Reading / Recommended Reading
  • Bitner, R. (1989). Mass Communication: An Introduction. New Jersey: Prentice Hall.

  • Defleur, M.L. & Dennis E (1994). Understanding Mass Communication. Boston. 

  • Kumar, K. J. (2020). Mass communication in India. Jaico publishing house

  • Adorno, Theodore W. The Culture Industries. London: Routledge, 2010.

Evaluation Pattern

Assessment Outline

The course shall follow the regular CIA- MSE -ESE model.

Assignment details

CIA I-Objective test multiple choice questions (20)

CIA II-Mid-Semester Exam- Centralised Written Exam (50)

CIA III: Flip Class (20)

 

End-Semester Exam-Centralised Written Exam (50)

MCN132 - RESEARCH FOUNDATION/PRINCIPLES (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course 'Research Methodology' is to enable the media students to:

 

  • Understand some basic concepts of research and its methodologies  

  • Identify appropriate research topics

  • Select and define appropriate research problem and parameters

  • Prepare a project proposal (to undertake a project)

Learning Outcome

CO1: Define social realities and inquiries through the lenses of different paradigms.

CO2: Describe the nature and process of doing social science research.

CO3: Recognise the research problem.

CO4: Execute the conceptualisation of a research process.

Unit-1
Teaching Hours:10
Introduction to Research
 

 

  1. Human inquiry

  2. Scientific inquiry

  3. Paradigms and Social Sciences.

Unit-2
Teaching Hours:10
Social Science Research
 

 

  1. Nature and Process of Social Science Research.

Unit-3
Teaching Hours:20
Communication Research
 

 

  1. Basic building blocks in conducting communication research (identifying a research problem variables, statement of the problem, hypothesis, review of literature, abstract)

Unit-4
Teaching Hours:20
Research Design
 

Research Design – Conceptualisation, and Operationalisation.

Text Books And Reference Books:

 

  • Bryman, A. (2008). Social research methods. Oxford: Oxford University Press.

  • Potter, S. (2006). Doing postgraduate research. Milton Keynes, U.K.: Open University in association with SAGE Publications.

  • VanderStoep, S. W., & Johnson, D. D. (2009). Research Methods for Everyday Life: Blending Qualitative and Quantitative A. John Wiley & Sons.

  • Waller, V., Farquharson, K., & Dempsey, D. (2016). Qualitative social research: Contemporary methods for the digital age. Los Angeles: SAGE.

  • Wimmer, R. D., & Dominick, J. R. (2000). Mass media research: An introduction. Belmont, CA: Wadsworth Pub.

Essential Reading / Recommended Reading

 

  • Research Methodology - Concepts and Cases, Dr. Deepak Chawla & Dr. Neena Sondhi, 2nd edition, 2016.

  • Research Methodology A Handbook Revised and Enlarged Edition, R.P. Misra,2016.

  • Research Methodology: Methods and Techniques,  C.R. Kothari & Gaurav Garg, 3rd edition.

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

Assessments are based on the Formative Assessment of students based on two submissions, a presentation and a VIVA VOCE. As we are assessing higher order skills such as research, analysis, and more importantly application and critique of theory while simultaneously coming up with research ideas in media and communication requires a formative assessment, and cannot be assessed through a written summative assessment.

The four summative assessments will carry equal weightage (25 marks each). Students are required to score above 40% in every assessment to pass the course. This will ensure that students focus on each assessment with equal weightage. A four-part formative assessment for the Research Foundations course ensures comprehensive evaluation, fostering holistic skill development. Equally weighting the components at 25 points each ensures a balanced focus on crucial aspects: selection of research problem; literature review; research gap, research question, rationale, and presentation. This approach promotes a well-rounded understanding of research processes, encouraging students to refine their abilities in critical analysis, information synthesis, methodological rigour, and effective communication. By distributing the weightage evenly, students are incentivized to excel across all dimensions, creating a fair and robust evaluation framework that aligns with the multifaceted nature of research skills essential for academic and professional success.

 

This is followed by a VIVA VOCE, which is part of the final CIA4.

MCN133 - CONTEMPORARY INDIA (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

This is a foundational course for the students of Media Studies to understand the geographical, cultural, and temporal contexts they would be functioning in. It is an introduction to the complex discourses that exist about the idea of India. 

 

Learning Outcome

CO1: Demonstrate the complexity of understanding the idea of India.

CO2: Identify the historical roots of contemporary socio-political and cultural practices.

CO3: Exercise Indian citizenship with awareness.

Unit-1
Teaching Hours:12
India, Nation, Nationalism and the Nation-State
 
  1. Introduction: Historical Sociology and the Study of Nation and Nationalism in India by G Aloysius (from Nationalism without a Nation in India).
  2. What is Nationalism? by Aurobindo.
  3. Have You Passed the Nationalism Test? By Shiv Visvanathan (Extract from OPEN, 25 March 2016).
  4. Why India Survives by Ramachandra Guha (Epilogue, from India After Gandhi).
Unit-2
Teaching Hours:10
Key Events
 
  1. Indian Independence, Partition, Emergency, Indo-Pak and Indo-china Wars, Anti-Sikh Riots, Mandal Commission, LPG, Entry of Cable Television, Babri Masjid Demolition, Gujarat Riots
  2. A History of Events by Ramachandra Guha (India After Gandhi)
  3. Timeline by Nivedita Menon (Power and Contestation)
  4. A Genealogy of the 1990s by Nivedita Menon (Power and Contestation.
Unit-3
Teaching Hours:10
Key Politicians and Political Thinkers
 
  1. Jyotirao Phule, Mahatma Gandhi, Jawaharlal Nehru, Jayaprakash Narayan, Bhima Rao Ambedkar, EVR Periyar, A K Ramanujan etc. 
  2. Debating Democracy: Jayaprakash Narayan versus Jawaharlal Nehru By Ramachandra Guha (Democrats and Dissenters)
  3. Final Encounter: The Politics of the Assassination of Gandhi by Ashis Nandy (Debating Gandhi)
  4. Excerpts from Bunch of Thoughts by Golwalkar
  5. Is there an Indian way of thinking? By A K Ramanujan
Unit-4
Teaching Hours:20
Debates: Secularism, Class, Caste, Ethnicity, Gender, Development
 
  1. Reflections on the Category of Secularism in India: Gandhi, Ambedkar, and the Ethics of Communal Representation, c. 1931 / Shabnum Tejani 45 (The Crisis of Secularism in India)
  2. Will Class Politics Replace Caste Politics in India? By Rahul Verma and Ankita
  3. One Hundred Years of Tamil Nationalism by A Mangai  (What the Nation Really Needs to Know)
  4. Women Feed the World by Vandana Shiva (Who Really Feeds the World)
  5. Culture, Voice and Development: A Primer for the Unsuspecting by Ashis Nandy (Bonfire of Creeds)
  6. Without Fear or Favour - Ashis Nandy in Conversation with Shuddhabrata Sengupta (SARAI Reader 08 – FEAR)
Unit-5
Teaching Hours:8
India in the World
 
  1. Globalism and its Discontents by Joseph Stiglitz
  2. Looking Back into the Future: India, South Asia, and the World in 2100 by Ashish Kothari and K J Joy
Text Books And Reference Books:
  • Aurobindo. (2010, May 17). What is nationalism? Savitri.In. https://savitri.in/blogs/light-of-supreme/what-is-nationalism-by-sri-aurobindo
  • Aloysius, G. (2010). Nationalism without a nation in India. Delhi: Oxford University Press.
  • Ashish, K. (2017). Looking Back into the Future: India, South Asia, and the World in 2100. In K. J. Joy (Ed.), Alternative Futures: India Unshackled (Vol. 1, pp. 627–645). AuthorsUpFront.
  • Azad, R., Nair, J., Singh, M., & Roy, M. S. (2016). What the nation really needs to know: The JNU nationalism lectures. India: HarperCollins.
  • Chatterjee, P. (2010). Empire and nation: Essential writings, 1985-2005. Ranikhet: Permanent Black.
  • Guha, R. (2016). Democrats and dissenters. Gurgaon, Haryana: Allen Lane by Penguin Random House India.
  • Guha, R. (2008). India after Gandhi: The history of the world's largest democracy. India: Picador.
  • M. (2020, December 14). Will class politics replace caste politics in India? Mint. https://www.livemint.com/news/india/will-class-politics-replace-caste-politics-in-india-11607672972899.html
  • Menon, N., & Nigam, A. (2008). Power and contestation: India since 1989. Himayatnagar, Hyderabad: Orient Longman Private.
  • Narula, M. (2010). Fear. Delhi: Centre for the Study of Developing Societies.
  • Needham, A. D., & Rajan, R. S. (2009). The crisis of secularism in India. New Delhi: Permanent Black.
  • Raghuramaraju, A. (2010). Debating Gandhi:. New Delhi: Oxford University Press.
  • Shiva, V. (2016). Who Really Feeds the World? London: Zed Books.
  • Stiglitz, J. (2018, October 25). Globalism and Its Discontents: Point/Counterpoint with Joseph Stiglitz ’64 | Amherst Videos | Amherst College. Www.Amherst.Edu. https://www.amherst.edu/amherst-story/today/amherst-videos/globalism-and-its-discontents-joseph-stiglitz-64
Essential Reading / Recommended Reading

Regular reading of the Indian newspaper dailies, journals, and news magazines is a must and an essential component of this course.

 

Evaluation Pattern

The course shall follow the regular CIA- MSE -ESE model.

 

Assessments are based on one snap quiz, one group presentation, and two written examinations, for the successful completion of the course. As this course requires an in-depth knowledge of the historical trajectory of the idea of India, and as students come from different disciplines, in the initial phase a quiz as a part of one of the assignments will be conducted to evaluate the student’s learning curve. Further, the mid-sem and end-sem are centralised written examinations where the students need to show a deeper understanding of the knowledge they have acquired in different units of the syllabus. Besides, in between the quiz, and centralised written examination, there will be one group presentation, where not only the individual knowledge of a student will be assessed but also students will be assessed on how they perform a task of understanding different social, and political milieu of India through a group conversation.   For that reason, the course is backed by summative assessments like a group presentation and written examinations.

 

The first assignment will carry a weightage of 20 marks, whereas the second one which is a centralised mid-semester examination will carry a weightage of 50 marks. The third assignment will be a group presentation carrying a weightage of 20 marks. Further, the course will conclude with a centralised end-semester examination carrying a weightage of 50 marks. Students are required to score above 40% in every assessment to pass the course. This will ensure that students focus on each assessment with equal weightage.

 

Summative assessments for the course ‘Contemporary India’ course ensure an acquiring of holistic and comprehensive knowledge on the different historical, and philosophical trajectories in the ideation of India, and further also get to be aware of contemporary social, and political debates.

 

Assessment Outline:

The course shall follow the regular CIA- MSE -ESE model.

 

CIA I – Component I: Snap Quiz – 20 marks

CIA II- Regular centralised exam of 50 marks wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 10 marks.

CIA III - Group presentation of 20 marks wherein the students are formed into groups and are being asked to present on different past, and contemporary topics/phenomena/events in Indian society, polity, and economics.

CIA IV - Regular centralised exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 10 marks.

MCN151AC - WRITING FOR ADVERTISING AND CORPORATE COMMUNICATIONS (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:60
Credits:4

Course Objectives/Course Description

 

This course explores the principles and techniques of effective writing for advertising and corporate communications. Students will learn to craft persuasive messages tailored to various media platforms and audiences. Topics include copywriting strategies, brand voice development, message consistency, and ethical considerations in advertising and corporate communications.

Learning Outcome

CO1: Understand the fundamentals of advertising and corporate communications

CO2: Develop persuasive messages for different media platforms

CO3: Craft compelling copy that aligns with brand identity and target audience

CO4: Analyse and critique advertising and corporate communications materials

CO5: Apply ethical principles to advertising and corporate communications practices

Unit-1
Teaching Hours:10
Introduction to Advertising and Corporate Communications
 

 

  1. Overview of advertising and corporate communications

  2. Historical context and evolution

  3. Defining brand identity and brand voice

  4. Target audience analysis

  5. Aligning messaging with brand identity and audience

Unit-2
Teaching Hours:20
Writing & Advertising
 

 

  1. The art of storytelling in advertising

  2. Writing effective headlines and taglines

  3. Crafting compelling body copy

  4. Writing for print advertisements

  5. Scriptwriting for radio and television commercials

  6. Principles of outdoor advertising copy

  7. Social media copywriting strategies

Unit-3
Teaching Hours:15
PR Writing
 
  1. Understanding integrated marketing communications (IMC)

  2. Copywriting for websites and landing pages

  3. Email marketing copywriting techniques

  4. Writing cohesive messages across various media channels

  5. Writing press releases and media kits

  6. Crafting speeches and talking points for corporate events

  7. Crisis communication strategies

Unit-4
Teaching Hours:15
Corporate Communications
 

 

  1. Internal communications: memos, newsletters, intranet content

  2. Writing for annual reports and corporate sustainability reports

  3. Communicating corporate social responsibility (CSR) initiatives

Text Books And Reference Books:

 

  • American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.).

  • Belch, G. E., & Belch, M. A. (2020). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill Education.

  • Bovee, C. L., & Thill, J. V. (2020). Business communication essentials (8th ed.). Pearson.

  • Fill, C. (2019). Marketing communications: Engagement, strategies and practice (7th ed.). Pearson.

  • Moriarty, S., Mitchell, N. D., & Wells, W. D. (2019). Advertising & IMC: Principles and practice (11th ed.). Pearson.

  •  

Essential Reading / Recommended Reading
  • Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2021). Marketing communication: Brands, experiences and participation (8th ed.). Pearson.

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

 

Sample Assignments:

Assignment 1: Selection and evaluation of a case study from India

Assignment 2: Crisis Communication Campaigns

Assignment 3: Ad Copy

 

Assignment 4: Portfolio Submission

MCN151MJ - REPORTING AND EDITING (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Reporting and Editing are essential skills for all Multimedia Journalists. The objective of this course is to introduce the students to basic  reporting techniques and styles that can be used accross media platforms and sharpen their writing  and critical thinking skills. They will learn how to build a news judgement by understanding news values, ethics, copyediting, researching stories,  interviewing, fact-checking, and how to accurately report and write about news events around them on deadline in a dynamic news environment. They shall also learn about the challenges and opportunities of journalistic reporting and editing with the advancement of technologies.

Learning Outcome

CO1: Develop a nose for news and identify stories and news angles

CO2: Research, Report, edit and write news stories for different media platforms

CO3: Demonstrate understanding of different reporting styles, beats and techniques

CO4: Edit and write stories following journalistic conventions and good grammar

CO5: Analyse how journalism is changing and being challenged with new technologies

CO6: Critically think about ethical ways to report stories as a journalist

CO7: Build a portfolio of different news stories

Unit-1
Teaching Hours:10
The Nose for News
 

 

  • Journalism - Why it matters

  • Defining News and Newsworthiness - News Values

  • Finding Stories, news sources and developing ideas

  • Twitter for Journalists - social media for building sources, leads and sharing stories

  • The Changing Newsroom

  • Trends, Challenges and Opportunities in the Journalistic field

Unit-2
Teaching Hours:20
The Reporter's Craft
 

 

  • Researching the story, 5Ws and 1H

  • Interviewing Skills - for Print, Audio, Video

  • Tools and Techniques for Fact-checking, Verification, Accuracy, Attribution

  • Writing the Report - Intro/lead, body, writing styles and structures

  • Adding quotes and context

  • Maintaining balance, neutrality and objectivity - The desire and the debate

  • Ethics and security in reporting

  • Handling PR, Spin doctors and Managers

  • Using Gadgets, softwares, Translators

  • Reporting regular briefings, press conferences

  • Networking, Cultivating sources and building contacts

  • Mobile Journalism

  • Writing across journalistic platforms

Unit-3
Teaching Hours:15
Beat Reporting and Specialised reporting
 

 

  • Types of Reporters 

  • Introduction to News beats and their reportage  - crime, court, business, weather, legislature and parliament, election, health and science, education, human interest, lifestyle, sports, art and culture. 

  • News agency reporting – dynamics and style 

  • Features, News Features, Narrative Reporting and People Profiles

  • Investigative Reporting

Unit-4
Teaching Hours:15
Editing Fundamentals
 

 

  • Hierarchy of Editors and the Editorial Department News Flow

  • Writing Opinion Pieces, Editorials, Columns, Reviews

  • Editing – process, principles, styles,terminologies, editing in the electronic age

  • Using Style Guides-  Introduction to AP Style and formats

  • Headline and Caption Writing

  • Different types of copy,  copyediting vs proofreading

  • Editorial Decision-making, jargon and conventions

  • Analyzing Multimedia news stories and platforms

  • Journalistic Writing and Editing exercises in English

Text Books And Reference Books:

 

  • Verma,M K. (2018). News Reporting and Editing. New Delhi: APH Publishing Corporation.

  • Prasad, Baba M. (1991). Reporting- Principles & Practice. Wordmakers, Bangalore. 

  • Dahiya, S and Sahu, S. (2021) Beat Reporting and Editing: Journalism in the Digital Age. SAGE Publications Pvt. Ltd

  • Pickering, I. (2018). Writing for news media: The storyteller's craft. Routledge.

  • Ramage, J. D., Bean, J. C., & Johnson, J. (1999). Writing arguments. Allyn and Bacon.

  • Sissons, H. (2006). Writing for broadcast. SAGE Publications Ltd. https://doi.org/10.4135/9781446216828.n5

Essential Reading / Recommended Reading

 

  • Baehr, C. M., & Schaller, B. (2010). Writing for the Internet: A guide to real communication in virtual space. Santa Barbara, Calif.: Greenwood Press.

  • Brooks, B. S., & Pinson, J. L. (2015). The art of editing in the age of convergence. CRC Press.

  • Kipphan, H. (Ed.). (2001). Handbook of print media: technologies and production methods. Springer Science & Business Media.

  • Lucas, F. L. (2012). Style: The art of writing well. Harriman House Limited

Online references:

 

  • https://files.eric.ed.gov/fulltext/ED556123.pdf

  • https://www.pdfdrive.com/writing-skills-in-practice-e18909963.html

  • https://www.pdfdrive.com/writing-workouts-to-develop-common-core-writing-skills-step-by-step-exercises-activities-and-tips-for-student-success-grades-2-6-e175940353.html

  • https://www.pdfdrive.com/so-you-think-you-can-write-the-definitive-guide-to-successful-online-writing-e195068812.html

  • https://www.pdfdrive.com/writing-learn-to-write-better-academic-essays-collins-english-for-academic-purposes-e187423790.html

Evaluation Pattern

Assessment Outline:

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/ article/ multimedia blog on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. The department submits consolidated marks out of a total of 50 during MSE and ESE.

Rationale for submission based assessment: Submission-based assessment for this theory paper cultivates higher-order thinking skills, the application of knowledge, and effective communication—critical elements for both academic and professional achievement. Proficiency in communicating complex ideas through written reports or presentations is particularly essential in this subject, aligning with the demands of various professional contexts.

Sample Assignments

  • Hard News Writing: Write a Hard news story. You need to get the story from any one of these broad areas - crime, civics, transit, economics, gender, politics, or entrepreneurship.

  • Long Form Journalism:  Report and writea long-form journalistic piece on an issue around the city, 1200-1500 words (three to four pages), with a minimum of four human sources and background source material from research. All stories must include a multimedia element: sound slides, audio, video or graphics. First, prepare a story plan that will include an idea written as a focus statement, sources to interview, scenes to describe and questions to answer with your reporter. Consider multimedia elements that would enhance your story. Your instructor will review it and approve or help re-direct the focus. 

Narrative Profile Writing on a Senior Government official in Bangalore: Write a short narrative profile on a senior government official. Meet them and interview them. 600 words. Should adhere to the Profile Format. Ensure it is something newsworthy-Details about the person, the work of the person, USP of the person, trivia related to the person, what inspired them to do what they did etc. Make it engaging for the reader. Individual assignment. Administered on Google Classroom.

MCN152 - THEATRE IN PRACTICE (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Course description:

This course provides playwriting, play reading, storytelling, acting, directing, design, dramaturgy, performance/ theatre history, voice et al. As part of the curriculum, the staging of a theatrical production every year under the supervision of professional artists is mandatory so that students may showcase the talents they develop in class to a wider audience. Also, visiting guest artists may offer workshops in their specialities.

Course Objectives:

       Students can excel in different aspects of the theatre such as script, acting, direction, voicing, stagecraft and theatre history. At the end of the programme, the learners should be able to put up independent productions and use theatre in various contexts.

Learning Outcome

CO1: Students can excel in different aspects of the theatre such as script, acting, direction, voicing, stagecraft and theatre history.

CO2: At the end of the programme, the learners should be able to put up independent productions and use theatre in various contexts.

Unit-1
Teaching Hours:5
Personal Orientation
 
  1. Personal orientation, the theatre experience, understanding, likes, dislikes and an area of specialisation to be explored.

2.     Different types of performances in Theatre

3.     Storytelling in Folk Theatre Performances

  1. Watching a play, identification of prepared/new script towards “play specific learning”
Unit-2
Teaching Hours:5
Group Work
 
  1. Stage positions and group compositions. 
  2. Scheduling and identification of roles and responsibilities for the chosen play.
  3. Question and Answer sessions and decisions on identified departments of the theatre – direction, stage management, lights, sound, sets and props, costumes, marketing, auditorium.
Unit-3
Teaching Hours:5
The Invisible Theatre
 
  1. View-point of script/script-writer/director/team. Summary and graph of the chosen play.
  2. Understanding the need and importance of each scene and maintaining tempo through all departments.
Unit-4
Teaching Hours:5
The Visible Theatre
 

Actors, Tools of an Actor and Observation, Imagination, Concentration, Relaxationand Acting styles in different mediums, Improvisation, Monologues, Lights, Sound, Stage positions, Sets and Props, Entries and Exits

Text Books And Reference Books:

1)      Theatre Studies-The Basics by Robert Leach, Routledge Publication, 2008.

2)      Writing Tools :55 Essential strategies for every writer by Roy Peter Clark, Thrift Books, 2018.

3)      The Writer’s Journeyby Christopher Vogler and Michele Montez, 3rd Edition, Michael Wiese Productions, 2007.

Essential Reading / Recommended Reading

1)      The Art of Dramatic Writing by Lajos Egri, Simon & Schuster Publication, 2004.

2)      You Can Write a Play! by Milton E. Polsky, 2002.

3)      Writing your first play, Second Edition by Roger A Hall, Focal Press, 1998.

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

The overall marks will be submitted as one CIA towards the end of the semester.

MCN161A - PUBLIC SPEAKING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course introduces the student to the essential communication and leadership skill of public speaking.  The course includes techniques to lessen speaker anxiety, use of visual aids, listening skills and effective body language to enhance presentations. Practical speaking assignments will be provided to train the students to influence, impact, entertain and persuade people with  regular individual and peer feedback to improve their technique and style in speech communication.

 

Learning Outcome

CO1: Plan, prepare and deliver speeches that inform, persuade, entertain or fulfill the needs of any occasion of any occasion;

CO2: Design and use presentation aids to enhance their speeches and communicate effectively

CO3: Outline their speeches in a logical and thorough fashion

CO4: Conduct meaningful research on a variety of topics

Unit-1
Teaching Hours:10
The Foundations of Public Speaking
 
  • Why Public Speaking Matters Today
  • Managing Speech Anxiety - Fighting stage fright
  • Speaking with Confidence
  • The importance of listening
  • Understanding Oneself
  • Differentiating between Speeches

 

Unit-2
Teaching Hours:5
Preparation and Planning
 
  • Understanding and Owning the Speaking Environment
  • Audience Analysis
  • Finding a Purpose and Selecting a Topic
  • Preparing, Outlining and Researching your speech
  • Adding supporting ideas and building arguments
  • The body , introduction and conclusion
Unit-3
Teaching Hours:10
Delivering the Public Speech
 

 

  • Connecting with the audience
  • The importance of language
  • Methods in Delivering the Speech - Tone, Voice, pitch, modulation, body language and gestures
  • Developing and Selecting Style
  • Designing and Using Presentation aids
Unit-4
Teaching Hours:5
Applying and Developing Public Speaking Skills
 
  • Speaking to inform and entertain
  • Persuasive speaking.
  • Ethical Public Speaking
  • Connecting Public Speaking with Storytelling
  • Group Discussion Techniques
  • Managing time and adapting to situations
  • Seeking Feedback
Text Books And Reference Books:

 

  • Grice, G. L., Skinner, J. F., & Mansson, D. H. (2016). Mastering public speaking (Ninth edition.). New York: Pearson.

  • Beebe, S. A., & Beebe, S. (2007). Public Speaking: Handbook (2nd ed.). New York: Allyn And Bacon.

  • Gallo, C. (2014). Talk like TED: The 9 public speaking secrets of the world's top minds (First edition : March 2014.). New Delhi: Macmillan.

Essential Reading / Recommended Reading
  • Call, Dennis Boyd (2019). Stand Up! Speak Up! Shut Up!: Ten Thoughts on Giving An Amazing Talk (Kindle edition).Retrieved from amazon.com

  • Forsyth, Patrick (1997). 30 Minutes before a Presentation ( 1st edition). London: Kogan Page

  • Anderson, C. (2016). TED TALKS: The Official TED Guide to Public Speaking. London: Headline Publishing Group

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

Sample Assignments:

 

  • CIA1: Introductory Speech

  • CIA2: Informative Speech in Pecha Kucha Style

  • CIA3: Persuasive Speech 

  • CIA 4: Group Discussion

  • Assignment 1: Introductory Speech

  • Assignment 2: Informative Speech in Pecha Kucha Style

  • Assignment 3: Persuasive Speech 

  • Assignment 4: Group Discussion

The department submits consolidated marks out of a total of 50

MCN161B - CRITICAL REASONING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Thinking is an act that all of us take part in on a day-to-day basis. Without a systematic means of thinking, we could put our personal, professional and political lives in jeopardy. So there is a need for identifying and utilising certain forms of thinking to help us to assess our objectives, contexts and outcomes better and thereby guide us make more prudent decisions. 

 

Critical thinking, often cited as one of the top twenty-first century skills, is a systematic means of processing our thoughts with the able support of logic and a host of suitable methods. As members in the domain of mass communication, as citizens of a democracy, it is necessary for all of us to critically reason and argue and thereby create meaningful and ethical frameworks for our common good. This course on critical reasoning addresses that fundamental objective of learning how to think better. 

Learning Outcome

CO1: Demonstrate basic knowledge about the the whys and hows of arguing

CO2: Exhibit awareness of thinking fallacies and avoid them

CO3: Employ higher order thinking skills and produce ethically robust arguments

CO4: Utilise specific forms of arguing and reasoning that focus on the quality of our mediated common good.

Unit-1
Teaching Hours:8
Why Argue?
 

 

  • Our Cultural Rut 

  • So Close and Yet So Far

  • Toxic Talk 

  • The Sound of Silencing 

  • What Arguments Can Do

Unit-2
Teaching Hours:8
From Why to How
 

 

  • Why Learn How to Argue?

  • How to Spot Arguments

  • How to Stop Arguments

  • How to Complete Arguments

  • How to Evaluate Arguments

Unit-3
Teaching Hours:8
How Not to Argue
 

 

  • How to Avoid Fallacies

  • How to Refute Arguments

  • Rules to Live By

Unit-4
Teaching Hours:6
Argue
 

 

  • Case Studies

  • Practice Sessions   

Text Books And Reference Books:
  • Armstrong, Walter Sinnott. (2018) Think Again: How to Reason and Argue. Penguin Books.

  • Burgis, Ben (2019) Give them an argument. Zero Books
Essential Reading / Recommended Reading

 

  •  

    • Fisher, A. (2011). Critical thinking: An introduction. Cambridge University Press. 

    • Matthews, R., & Lally, J. (2010). The thinking teacher’s toolkit : critical thinking, thinking skills, and global perspectives. Continuum International Pub. Group.

    • Salmon, M. H. (2013). Introduction to logic and critical thinking. Wadsworth.

    • Home. (2019). Criticalthinking.org. https://community.criticalthinking.org/

    • Philosophy Now. (2016). Philosophy Now.org. https://philosophynow.org/

Evaluation Pattern

The overall marks will be submitted as one CIA towards the end of the semester. 

 

  • The course shall have two evaluations. 

  • Assessment 1: 15 marks

  • Final Assessment : 30 marks

  • Attendance: 5 marks

MCN162A - PHOTOGRAPHY (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Course Description:

This course is a 30-hour mandatory ability enhancement course aimed at introducing photographic skills to novices and improving technical knowledge about digital cameras. It addresses the concerns of both amateur and advanced amateurs. 

Learning Outcome

CO1: Students will be able to produce good pictures suitable for media house requirements.

CO2: Students will be able to handle any digital camera.

Unit-1
Teaching Hours:10
Technicalities
 
  1. Introduction to SLR cameras, Analogue cameras and Digital Cameras.
  2. Exposure triangle: Shutter speed, ISO and Aperture.
  3. Lenses-Types and usage.
Unit-2
Teaching Hours:10
Aesthetics of photography
 
  1. Composition-Basic Rules, the relationship between photography and other arts
  2. Symmetry, Balance, Dynamic perspective, Leading line
  3. Colour aesthetics, details of 'Photo Film' and the difference between 'Colour' and 'Black and White' photographs.
Unit-3
Teaching Hours:10
Lighting
 
  1. Working with natural lights 
  2. One-point, two-point, three-point, multiple lights, reflected and incident light, High key and Low key lighting.
Text Books And Reference Books:

National Geographic Ultimate Field Guide to Photography: Revised and Expanded (Photography Field Guides).

 

Photography: The Definitive Visual History by Tom Ang.

 

The History and Practice of the Art of Photography: Or the Production of Pictures Through the Agency of Light: Or The Production Of Pictures Through The Agency Of Light (1849) by Henry Hunt Snelling.

Essential Reading / Recommended Reading

Digital Photography by Bruce Warren.

Evaluation Pattern

Based on continuous evaluation of a series of classroom and weekly assignments, mostly in the form of projects. Apart from these, a theme-based 'Photo-exhibition' within the campus and outside will also be considered for evaluation.

 

The overall marks will be submitted as one CIA towards the end of the semester. 

 

Sample Assignments:

  • Composition: Click all 8 compositions, and follow the 'Rule of Third' through the composed photographs.
  • White balance exercise through composing 12 photographs.
  • News photos review.
  • Creative/concept photography.
  • Issue-based photo essay, Photo story-field study, 360-degree photography.
  • Group assignment - Develop a photo story, theme-based, at least 5 photographs.
  • Photo-essay.

 

MCN162B - SOUND DESIGN AND PODCASTING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The course has been designed to equip students with digital technologies for audio production and sound design. They will learn to capture, manipulate, and craft audio for various multimedia platforms such as podcasts, radio, TV, and films. Through hands-on experience, they will learn about software and tools like Pro Tools, Audacity, GarageBand, as well as types of microphones and their uses. By the end of the course, students will possess the skills and knowledge necessary to produce high-quality audio content for both audio and video. This course will orient them towards building a career in audio production.

Course Objectives:

By the end of the course the learner will be able to:

CO1 - Understand the fundamental and technical aspects of sound design and production.

CO2 - Develop proficiency in using audio equipment, DAWs for audio production

CO3 - Demonstrate audio editing skills using industry standard software like audacity, ableton, pro tools.

 

CO4 - Produce and distribute podcasts on platforms such as spotify, apple.

Learning Outcome

CO1: Understand the fundamental and technical aspects of sound design and production.

CO2: Develop proficiency in using audio equipment, DAWs for audio production

CO3: Demonstrate audio editing skills using industry standard software like audacity, ableton, pro tools.

CO4: Produce and distribute podcasts on platforms such as spotify, apple.

Unit-1
Teaching Hours:5
Introduction to Sound
 

Audio fundamentals: Definition, properties and characteristics of sound, Element of Sound, Representation of sound, Wave Theory - sound waves -- evolution of sound recording, understanding the nuances of sound: decibel, range of human hearing, threshold, distortion, echo, acoustic, reflection and refraction of sound, reverberation, ambient sound. Studio and on location recording of sound.

Unit-2
Teaching Hours:5
Sound Design and Production
 

Practical exposure  in studio, Recording, Mixing and mastering, Difference between Digital and Analog, stereo and mono, Properties of Sound, Capturing Sound wave, Audio formats for web, equaliser, consoles, foley, background music. Audio and Sound Generator: Pure Data, Ableton. Audio Editing: Pro tools, audacity, garage band, Adobe Audition.

Unit-3
Teaching Hours:10
Audio Production and Podcasts
 

 

Producing a podcast using sound effects and music, Opening, hook, body, conclusion. Interview podcasts techniques. Audience Engagement. Platforms and hosting for podcast distribution, Strategies for promoting podcasts and building an audience, Uploading a podcast on an online platform like apple, spotify, Creating and promoting a complete podcast episode.

Unit-4
Teaching Hours:10
Podcast Production and Distribution
 

 

Producing a podcast using sound effects and music, Opening, hook, body, conclusion. Interview podcasts techniques. Audience Engagement. Platforms and hosting for podcast distribution, Strategies for promoting podcasts and building an audience, Uploading a podcast on an online platform like apple, spotify, Creating and promoting a complete podcast episode.

Text Books And Reference Books:

Collins, K. (2020). Studying Sound: A Theory and Practice of Sound Design. The MIT Press.Harrison, T. (2021). Sound Design for Film. The Crowood Press Ltd.

Meinzer, K. (2019). So You Want To Start A Podcast. Harper Collins.

 

Hooper, D. (2019). Big Podcast - Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. Big Podcast.

Essential Reading / Recommended Reading

 

Hill, B. R. (2020). Podcast Audio: Make Your Show Sound As Good As Your Content. Rivershore Press.

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

The assessments for sound design and podcasting have been designed to align with the course outcomes, ensuring that they effectively develop the skill set of the students.With these assessments, the students will further develop their skill and knowledge. Practical assessment aligns with the nature of the subjects which mostly require hands-on approach.

 

The overall marks will be submitted as one CIA towards the end of the semester. 

MCN171 - DESIGNING PRINCIPLES AND IMAGE ANALYSIS (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 
  • Design Principles and Elements is focused on providing you with a design language through familiarity with the essential concepts and principles underlying all good design.
  • The course encourages you to experiment with different forms and different elements. The course is an essential introduction to later studies in design and aims to help you develop creative methods of thinking and a critical approach to your own work.
  • The practice of design combines both independent and collaborative work and this course requires you to use both methods of design development.
  • The subject is introduced to learn the principles of graphic design and understand the process of conceptualization and visualization of idea in graphic form

Learning Outcome

CO1: Conceptual idea about design in media

CO2: Theoretical and practical understanding of Indian and Western aesthetics

CO3: Application of Design principles in Media productions

Unit-1
Teaching Hours:10
Introduction to Art, Design and Aesthetic
 
  1. Important Concepts and Definitions 
  2. Human understanding of art 
  3. Introduction to Graphic Design
  4. Art and Production 
  5. Comparison of Arts 
  6. Visual Images 
  7. Typography and its applications
  8. Indian and Western Understanding of Aesthetics
  9. Idea of Beauty in West and East
  10. Concept of Rasa (Navarasa)
  11. Aesthetic Experience - Aesthetic Attitude - Aesthetic Judgment - 
  12. Significance of Aesthetics in day today life Aesthetics in Day today life - 
  13. Aesthetics in Media
Unit-2
Teaching Hours:20
Elements and Principles of Design
 

 

  1. Elements of Design: Points | Lines | Space | Perspective | Atmospheric perspective | movement | Texture | Colour
  2. Principles of Design:  Figure/Ground | Balance | Gestalt | Emphasis | Proportion | Rhythm | Unity
  3. Designing fundamentals in publications: Layout designs | Design Analysis in Newspaper, Advertisement, Photography and Film -Package Designing
Unit-3
Teaching Hours:10
UX UI Design
 
  •  Introduction to UI UX
  • Elements of UX Design
  • User Research
  • UX Design Process
  • UX Tools
  • Wireframing & Prototyping |
Unit-4
Teaching Hours:5
Infographics
 

 

  1. What Are Infographics: 

  2. The Science of visualization - Why 

  3. Infographics Work for business.

  4. Visualizing how things work and are connected : Process | Hierarchy | Relationships

  5. Visualizing Who, when, And where : Personality | Chronology | Geography

  6. Creating infographics: 

    1. Infographic prep work - purpose - the Art of observation - 

    2. Processing your ideas - recording your thoughts 

    3. Info Synthesis

    4. Designing your infographics

  7. Tools for Data Visualisation Tableau, Power BI,

Unit-5
Teaching Hours:5
Visual Culture
 
  1. Concept of Visual and Culture

  2. Importance of Visual Culture in Media studies

  3. Theories in Cultural Studies

  4. Visual culture and media - Fine Art – Photography – Film – Television - New Media

Unit-6
Teaching Hours:10
Image Analysis
 

 

  1. Introduction to Visual Analysis
  2. Modes of Analysis: Form and Content - Content Analysis - Iconography & Iconology - Mythologies - Genre and Type Analysis - Form and Style Analysis - Semiotic Analysis - Semiotics - Structuralism - Deconstructions - Physical Context - Intertextuality - Hermeneutics
  3. Visual Analysis and Research
  4. Steps in Visual Analysis (Practice): Intuitive response - Cultural Context - Function and purpose - Media - Formal Elements
Text Books And Reference Books:
  1. Arthur, Asa Berger. Media Analysis Techniques. New Delhi: Sage Publications, 1976.
  2. Berger John. Ways of Seeing. London: BBC,1972
  3. Berger, Arthur Asa. Media Analysis Techniques. San Francisco: Sage Publication, 2005.
  4. Chaplin, S., Walker, J. A. (1997). Visual Culture: An Introduction. United Kingdom: Manchester University Press.
  5. Gillian, Rose. Visual Methodologies. New Delhi: Sage Publications, 2001
  6. Helmers, M. H. (2006). The Elements of Visual Analysis. United Kingdom: Pearson Longman.
  7. Howells, Richard. Visual Culture. Cambridge: Polity Press, 2005.
  8. Machin, D., Ledin, P. (2018). Doing Visual Analysis: From Theory to Practice. United Kingdom: SAGE Publications.
  9. Mirzoeff, N. (1999). An Introduction to Visual Culture. United Kingdom: Routledge.
  10. Mirzoeff, F. An Introduction to Visual Culture, London: Routledge.
  11. Peter Bridgewater. An Introduction to Graphic Design.New Jersey: Chartwell Books. 1987.
  12. Russell, N Baird. The Graphic Communication. London: Holt Rinehart and Winston. 1987
  13. Tony Thwaites and Lloyd Davis. Introducing Cultural and Media Studies. London: Paalgrave, 2002.
  14. Wendell, C, Crow. Communication Graphics. New Jersey: Prentice Hall. 1986
Essential Reading / Recommended Reading
  1. Howells, Richard. Visual Culture. Cambridge: Polity Press, 2005.

  2. Mirzoeff, F. An Introduction to Visual Culture, London: Routledge.

  3. Peter Bridgewater. An Introduction to Graphic Design.New Jersey: Chartwell Books. 1987.

  4. Russell, N Baird. The Graphic Communication. London: Holt Rinehart and Winston. 1987

  5. Tony Thwaites and Loyd Davis. Introducing Cultural and Meida Studies. London: Paalgrave, 2002.

  6. Walker, John. Visual Culture. New York: Manchester University Press. 1997

  7. Wendell, C, Crow. Communication Graphics. New Jersey: Prentice Hall. 1986
Evaluation Pattern

Assessment Outline:

The course shall not have a regular CIA- MSE -ESE model. Instead, it entails a centralised examination (applying the VARK) during the MSE period, while the ESE will be based on a submission comprising multiple components.

 

Rationale of the evaluation mode: Integrating both a written exam and a submission as components of the evaluation process for this theory and practical paper guarantees a comprehensive and equitable assessment of students' knowledge, understanding, and skills. This approach boosts their preparedness for future academic and professional endeavours, aligning with recommendations provided by industry experts who reviewed the syllabus.

Samples Assignments (CIA 1, 3 & ESE)

  • Assessment 1: Interview an artist (30 marks)

  • Assessment 2: Group Discussion and Presentation on Indian and Western Aesthetics (15 marks)

  • Assessment 3: Presentation on Art Movements based on any online journal (20 marks)

  • Assessment 4: Newspaper/Magazine/Advertisement analysis (20)

  • Assessment 5: Shadow Play/… based on a theme -  (25 marks)

  • Assessment 6: Product Design (25 marks)

CIA2 (MSE)

 

  • Centralised examination (applying VARK)

 

MCN181 - IN-HOUSE INTERNSHIP (2024 Batch)

Total Teaching Hours for Semester:0
No of Lecture Hours/Week:0
Max Marks:50
Credits:0

Course Objectives/Course Description

 

The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies progamme. During the first semester, students are required to undertake an internship in any of the approved centres of CHRIST University. Students will be given a letter from the Department so that they can approach the centres for their internships. At the end of the internship the students should submit an internship completion report/certificate authorised by the respective centre. 

Learning Outcome

CO1: Apply the media-specific learnings acquired in the classroom

CO2: Understand the organisational structure and culture

CO3: Test one's skills and knowledge in the internship context

Unit-1
Teaching Hours:160
Applying media skills
 

Students need to pursue an internship in one of the University's centres where they shall apply their media skills.

Text Books And Reference Books:

Not applicable

Essential Reading / Recommended Reading

Not applicable

Evaluation Pattern

Students have to submit the following reports, based on which they will be assessed.

Joining day report 

First Weekly journal 

Part A: Prepare a report based on various tasks assigned to you, its analyses and retrospection (Minimum 800 words) 

Part B: Report Format: 

Details of organisational structure. (Owner, MD, Heads,.....) 

 

Details of your responsibility in the organistion/department 

Details of your Works and summary of daily programme 

Time schedule 

Projects that you have completed/ongoing in this week 

New learnings from the organisation 

How do you compare the classroom learning with industry exposure New and innovative ideas 

Relationship with your immediate boss in the organisation 

Difficulties/Challenges that you have faced in organisation 

.....to interact with the boss, management, team workers... 

.....to understand the industry working situation, 

.....to keep time travel and food 

Team work 

Challenges 

Plans for the next week 

Second to the last week journal entry 

Task assigned 

Analysis and Retrospection

MAIS291 - INTERNATIONAL ORGANISATIONS (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course introduces and explores the role, functions, and effectiveness of core International Organizations in the context of conremporary world politics and global governance. The focus will be on the nature and effectiveness of International Organizations both from a theoretical and practical perspective . The course examines the performance of International Organizations on issues of peace and security, economic and social development, democratization, and human rights. Particular emphasis will be placed on the recent trends of cooperation and competition among states in international organizations.

Course objectives:

1.     To understand the historical evolution and growth of modern international organizations.

2.     To provide students a basic understanding of the functioning and the role of international organizations, across a variety of issue areas in international politics. 

3.     To familiarize students with the core academic debates about the role of international organizations.

4.    Demonstrate the theory and practice of international organizations in international politics

 

Learning Outcome

CO1: Demonstrate theoretical and analytical aptitude for studying and analyzing International Organizations

CO2: Develop an understanding of the relationship between International Organizations, Globalization, and Global Governance

CO3: Develop a thorough understanding of the role and significance of International Organizations and their significance in global governance

CO4: Demonstrate the skills to analyze the nature and implications of the increasing tendency of cooperation and competition among key International Organizations

Unit-1
Teaching Hours:11
INTRODUCTION
 

Ø  Theories of International Organizations

Ø  Conceptualisation and Characteristics of International Organizations

Ø  Classification of International Organizations

Unit-1
Teaching Hours:11
INTRODUCTION
 

Ø  Theories of International Organizations

Ø  Conceptualisation and Characteristics of International Organizations

Ø  Classification of International Organizations

Unit-1
Teaching Hours:11
INTRODUCTION
 

Ø  Theories of International Organizations

Ø  Conceptualisation and Characteristics of International Organizations

Ø  Classification of International Organizations

Unit-2
Teaching Hours:12
HISTORICAL PROGRESSION OF INTERNATIONAL ORGANISATIONS
 

Ø  Treaty of Westphalia (1648)

Ø  Concert of Europe (1815-1914)

Ø  Hague Conventions (1899 & 1907)

Ø  Congress of Vienna (1814-1815)

 

Ø  League of Nations:  Challenges and Dilemmas

 

Unit-2
Teaching Hours:12
HISTORICAL PROGRESSION OF INTERNATIONAL ORGANISATIONS
 

Ø  Treaty of Westphalia (1648)

Ø  Concert of Europe (1815-1914)

Ø  Hague Conventions (1899 & 1907)

Ø  Congress of Vienna (1814-1815)

 

Ø  League of Nations:  Challenges and Dilemmas

 

Unit-2
Teaching Hours:12
HISTORICAL PROGRESSION OF INTERNATIONAL ORGANISATIONS
 

Ø  Treaty of Westphalia (1648)

Ø  Concert of Europe (1815-1914)

Ø  Hague Conventions (1899 & 1907)

Ø  Congress of Vienna (1814-1815)

 

Ø  League of Nations:  Challenges and Dilemmas

 

Unit-3
Teaching Hours:12
UNITED NATIONS
 

Ø  Evolution, Growth and Working of the UN - an Overview

Ø  UN and Sustainable Development Goals: Global Impact

Ø  UN Peacekeeping Forces: Changing Role & Complexities

Ø  UN Reforms: Challenges and Trends

Unit-3
Teaching Hours:12
UNITED NATIONS
 

Ø  Evolution, Growth and Working of the UN - an Overview

Ø  UN and Sustainable Development Goals: Global Impact

Ø  UN Peacekeeping Forces: Changing Role & Complexities

Ø  UN Reforms: Challenges and Trends

Unit-3
Teaching Hours:12
UNITED NATIONS
 

Ø  Evolution, Growth and Working of the UN - an Overview

Ø  UN and Sustainable Development Goals: Global Impact

Ø  UN Peacekeeping Forces: Changing Role & Complexities

Ø  UN Reforms: Challenges and Trends

Unit-4
Teaching Hours:13
REGIONAL, SUB-REGIONAL & INTER-REGIONAL ORGANISATIONS
 

Ø  EU, BRICS, GCC, SCO

Ø  SAARC, ASEAN, AFRICAN UNION, BIMSTEC

 

Unit-4
Teaching Hours:13
REGIONAL, SUB-REGIONAL & INTER-REGIONAL ORGANISATIONS
 

Ø  EU, BRICS, GCC, SCO

Ø  SAARC, ASEAN, AFRICAN UNION, BIMSTEC

 

Unit-4
Teaching Hours:13
REGIONAL, SUB-REGIONAL & INTER-REGIONAL ORGANISATIONS
 

Ø  EU, BRICS, GCC, SCO

Ø  SAARC, ASEAN, AFRICAN UNION, BIMSTEC

 

Unit-5
Teaching Hours:12
WORLD BANK, IMF and the WTO
 

Ø  Contemporary Issues and Trends in the Working of the IMF and World Bank

Ø  WTO: Structures, Working and Dispute Settlement Mechanism

Ø  WTO Reforms

 

Unit-5
Teaching Hours:12
WORLD BANK, IMF and the WTO
 

Ø  Contemporary Issues and Trends in the Working of the IMF and World Bank

Ø  WTO: Structures, Working and Dispute Settlement Mechanism

Ø  WTO Reforms

 

Unit-5
Teaching Hours:12
WORLD BANK, IMF and the WTO
 

Ø  Contemporary Issues and Trends in the Working of the IMF and World Bank

Ø  WTO: Structures, Working and Dispute Settlement Mechanism

Ø  WTO Reforms

 

Text Books And Reference Books:

1. Margaret Karns and Karen Mingst (2009)  International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers

2. Clive Archer (2011) International Organizations, 3rd edn.London.Routledge

3. Michael Barnett and Martha Finnemore (2004)  Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP.

4. Paul Kennedy (2010) The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins.

5. Thomas D. Zweifel (2006) International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.

6. Inis Claude Jr. (1980) From Swords into Ploughshares: The Problems and Progress of International Organization, 4th edn, New York Random House.

7. Thomas G Weiss and Sam Daws (eds) (2007) The Oxford Handbook on the United Nations, New York, Oxford University Press.

8. A Handbook on the WTO Dispute Settlement System (2004), Published by the WTO

9. Le Roy Bennett, James K. Oliver (2001) International Organizations: Principles & Issues, Pearson. 10. Lynne Rienner (2015) International Organizations: The Politics and Processes of Global Governance

 

Essential Reading / Recommended Reading

Margaret Karns and Karen Mingst (2009)  International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 

Michael Barnett and Martha Finnemore (2004) Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP.

Paul Kennedy (2010) The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins.

5. Thomas D. Zweifel (2006) International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.

Inis Claude Jr. (1980)From Swords into Ploughshares: The Problems and Progress of International Organization, 4th edn, New York Random House.

Thomas G Weiss and Sam Daws (eds) (2007) The Oxford Handbook on the United Nations, New York, Oxford University Press.

David Armstrong., et al. (2005), International Organization in World Politics: The Making of the Twentieth Century, Palgrave Macmillan.

Clive Archer, (2011) International Organizations, London. Routledge

Lynne Rienner (2015) International Organizations: The Politics and Processes of Global Governance

Le Roy Bennett, James K. Oliver (2001) International Organizations: Principles & Issues, Pearson.

International Organizations: Politics, Law, Practice (Cambridge University Press, 2018)

Jan Clabbers, (2015) An Introduction to International Organizations Law, Cambridge University Press

Martin Daunton, Amritha Narlikar, Robert M. Stern, eds., (2012), The Oxford Handbook on the World Trade Organization, Oxford University Press.

Mitsuo MatsushitaThomas J. SchoenbaumPetros C. MavroidisMichael Hahn (2015) The World Trade Organization, Oxford University Press

Carol, Lancester (2006) Foreign Aid: Diplomacy Development, Domestic Politics, University of Chicago Press. 

A Handbook on the WTO Dispute Settlement System (2004), Published by the WTO

 

Ian Hurd,(2018)  International Organizations, Cambridge University Press.

Evaluation Pattern

SCHEME OF VALUATION

1.     CIA I – Class Test / Assignment / Presentation – 10%

2.     CIA II – Mid Semester Examination – 25%

3.     CIA III – Class Test/ Assignemnt/ Research Topic – 10%

4.     Attendance – 05%

 

5.     End Semester Examination – 50% 

MCN231 - COMMUNICATION AND DEMOCRACY IN INDIA (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course provides an overview of the complex interrelation and interdependence between media and democracy. The normative objective of this course is to understand and critically evaluate whether the existing forms and structures of media, enable, support and promote a democratic society. It also tries to explore whether new forms of media can empower the media's role within democratic societies. The course also provides a deep understanding of the complexities that arise in neoliberal democracies and contemporary media systems.

Learning Outcome

CO1: Understand the significance of the fourth estate in a constitutional democracy.

CO2: Recognise the media's critical function of speaking truth to power.

CO3: Identify the threats of increasing corporatisation, concentration of ownership, and evolving funding models in the digital economy.

CO4: Critique the undemocratic overrepresentation of social elites in Indian newsrooms

CO5: Discern the role of mass and social media in manufacturing public opinion and reality

CO6: Critique various forms of censorship and curbs on press freedom in India.

Unit-1
Teaching Hours:15
THEORY, CONCEPT, & DEFINITIONS
 

1. Democratic theory; Democratic Press Theory

2. Media as the fourth estate. Democratic responsibilities of the media.

3. Fundamental rights and media’s role in protecting them.

4. Media as the voice of the voiceless. Media as the watchdog of democracy.

5. Media as the platform for deliberation (Media as Public Sphere).

6. Media worker as the democratic warrior.

Unit-2
Teaching Hours:15
DEMOCRACY, CAPITALISM, & MEDIA
 

1. Contemporary structure of media within capitalism: Advertising funding and its

implications on media’s democratic functions.

2. Big business and government. Media as Big business.

3. Use of SLAPP on media houses and self-censorship.

4. Media concentration, conglomeration, commercialisation and its effect on democracy

Unit-3
Teaching Hours:15
DEMOCRATIC MEDIA.
 

1. Media reform and democratic media.

2. Media policy and democratic reform.

3. Alternatives to commercial media models: Case studies of BBC, NPR, Aljazeera,

PARI, NewsClick.

4. Critical analysis of Doordarshan and Rajya Sabha TV as PSM.

5. Emergence of digital news platforms and their role in democratic communication

[The Wire, Quint, NewsLaundry, The News Minute, Scroll].

6. Citizen Journalism

7. Representation of Caste and minorities in the media.

8. Media trials and the creation of the common enemy.

Unit-4
Teaching Hours:15
SOCIAL MEDIA, ALTERNATIVE MEDIA & DEMOCRACY
 

1. Social media as the new public sphere.

2. Social media and democratic elections in the current era ( Case studies of 2016 US

elections and 2019 Indian elections).

3. Alternative media spaces: Exploring community radio, Dalit Camera, Video

Volunteers and Alt News.

4. Critical examination of alternative models of media.

5. Public participation, civic engagement and Media

Text Books And Reference Books:

● Curran, J. (2011). Media and democracy. Routledge.

● Chattarji, S., & Ninan, S. (Eds.). (2013). The hoot reader: media practice in

twenty-first century India. New Delhi: Oxford.

● Ghosh, S., & Thakurta, P. G. (2016). Sue the Messenger: How Legal Harassment by

Corporates is Shackling Reportage and Undermining Democracy in India. Paranjoy

Guha Thakurta.

● Hardy, J. (2014). Critical political economy of the media: An introduction. Routledge.

● Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy

of the mass media. Random House.

● McChesney, R. W. (2016). Rich media, poor democracy: Communication politics in

dubious times. New Press.

● Thomas, P. N. (2010). Political Economy of Communications in India: The Good, the

Bad and the Ugly (1st ed.).New Delhi, India: Sage Publication.

Essential Reading / Recommended Reading

● Biswal, S. K. (2019). Exploring the role of citizen journalism in rural India. Media

Watch, 10, 43-54.

● Curran, J. (1991). Rethinking the media as a public sphere. Communication and

citizenship, 27-57.

● Khan, U. (2015). Indian media: Crisis in the fourth estate. Kennedy School Review,

15, 70

● Rao, S. , Mudgal, V. (2015). Introduction: Democracy, Journalism and Civic Society

in India. Journalism Studies. 16(5), 615-623.

● Saeed, S. (2015). Phantom journalism governing India's proxy media owners.

Journalism

● Studies , 16(5), 663-679.

● Thussu, D. K. (2007). TheMurdochization'of news? The case of Star TV in India.

Media, Culture & Society, 29(4), 593-611.

● Varshney, A. (2000). Is India becoming more democratic?. The Journal of Asian

Studies, 59(1), 3-25.

● Udupa, S. (2012). Desire and democratic visibility: news media’s twin avatar in urban

India. Media, Culture & Society, 34(7), 880-897.

Evaluation Pattern

 

CIA1: 20

CIA2: 50 Centralised exam

CIA3: 20

CIA4: 50 Centralised exam

MCN232 - MEDIA RESEARCH AND METHODS (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

The course is designed to train the students in Qualitative research methodology and methods, and Quantitative research methodology and methods.

Learning Outcome

CO1: Describe different research methods and methodological toolkits to collect and analyse data respectively viz. survey, experiment, content analysis, in-depth interviews, focus group discussions, ethnography, text, and critical discourse analysis.

CO2: Describe reliability and validity in creating data collection tools.

CO3: Implement different methodological toolkits, viz. content analysis, text and critical discourse analysis, to analyse the collected data.

CO4: Execute data analysis through software, viz. NVIVO, and SPSS

CO5: Defend the research methods and methodological toolkit that have been used in the collection of data and further in their analysis.

CO6: Develop a model or theory from the research work.

Unit-1
Teaching Hours:15
An introduction to research methodologies, and methods.
 

Different qualitative research methodology and methods and quantitative research methodology and methods to collect data.

Unit-2
Teaching Hours:15
Introduction to Quantitative Methods.
 

Quantitative Methods: Survey; Experiment; Content Analysis.

 

Unit-3
Teaching Hours:15
Introduction to Qualitative Methods.
 

Qualitative Methods: In-depth interviews, Focus Group Discussion, Ethnography, Text, and Critical Discourse Analysis.

 

Unit-4
Teaching Hours:15
Learning softwares to analyse data.
 

Understanding different methodological toolkits to analyse data, viz. Excel; Data Studio, PowerBI, NVIVO, Tableau, Jamovi, RStudio and SPSS.

 

Text Books And Reference Books:

Babbie,Earl. (2013). The Practice of Social Research: By Earl Babbie (13th ed.). New Delhi: Rawat Publications.

 

Berger, A. A. (2016). Media and communication research methods: An introduction to qualitative and quantitative approaches (Fourth Edition.). New Delhi: Sage.

 

Kothari, C. R., & Garg, G. (2014). Research Methodology (3rd ed.). New Delhi: New Age International Publishers.

 

Wimmer, R. D., & Dominick, J. R. (2011). Mass Media Research An Introduction (9th ed.). New Delhi: Cengage Learnig.

Essential Reading / Recommended Reading

Social Research Methods: Qualitative and Quantitative Approaches by W. Lawrence Neuman, Seventh Edition.

Evaluation Pattern

Submissions of CIAs, and Research paper submission. Department level Centralised VIVA

MCN251AC - PRINCIPLES AND PRACTICES OF CORPORATE COMMUNICATIONS (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

The course is a blend of theory, practice, and skill, equipping students with the right amount of knowledge and prowess, enabling them to have the confidence while working for a corporate entity. The course will focus on understanding the functioning of the corporate organisation and the way communication occurs between the various stakeholders of the organisation. Concepts such as communication for internal wellbeing, external reputation and organisational transparency will take on newer understandings.

Learning Outcome

CO1: Exhibit understanding about the various aspects of corporate communication

CO2: Utilise the tools of corporate communication.

CO3: Identify & strategize a communication plan for specific purposes

Unit-1
Teaching Hours:15
Foundations of Corporate Communication
 

 

  • Early history & beginnings of corporate communication-from a global to an Indian perspective.

  • Features of corporate communication-types, nature and USP of each.

  • How different is corporate communication from PR?

  • Role & relevance of corporate communication in the contemporary context

Unit-2
Teaching Hours:15
Stake-Holder Relations
 

 

  • Building, maintaining & sustaining organisation stakeholder relationships.

  • Engaging with internal and external public. Customer, and client care.

  • Managing employees, investors, suppliers, board of directors, community members and leaders, government bodies and institutions.

Unit-3
Teaching Hours:15
Media Relations
 

 

  • Role of organisational communication in media relations-coherence, credibility & ethics.

  • Approaches in handling media-transparency and consistency

  • Media relations and Brand Identity.

  • Media coverage of corporate entities based on the quality of corporate communication-fact driven, relevant and contextual.

Unit-4
Teaching Hours:15
Crisis Communication
 

 

  • Communication flow in the organisation-Top-down, Bottom-up, Vertical/horizontal, Barriers to communication.

  • Preparedness for facing crisis situations-understanding nature and quantum of crisis. Dealing with crisis situations-dissemination of vital information.

  • Tools of Corporate Communication Blogs/Newsletters/Mails/WhatsApp groups/Chat platforms for internal communication. For external communication- Press releases, Press conferences & Interviews, Public events, Exhibitions, Plant visits, Social Media engagements, Media handouts & press kits.

Text Books And Reference Books:
  • Argenti, Paul A (2012). Corporate Communication. McGraw-Hill/Irwin. USA.
  • Balmer M T, John. (2017). The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications, and behaviours continuum. European Journal of Marketing
  • Cees B.M. Van Riel, Charles J. Fombrun (2007).Essentials of Corporate Communication: Implementing. Routledge Pub. NY. USA.
  • Cornelissen, Joep (2020). Corporate communication: a guide to theory and practice. Sage Publications.
  • Doorley, John; Garcia, Helio Fred (2015). Reputation management: The key to successful public relations and corporate communication. Routledge Pub. NY. USA.

*All Books Available in the Central Campus Library

Essential Reading / Recommended Reading
  • https://www.pdfdrive.com/handbook-of-corporate-communication-and-public-relations-e33416896.html
  • https://www.pdfdrive.com/corporate-communication-a-guide-to-theory-practice-e185760891.html
  • https://www.pdfdrive.com/corporate-identity-and-crisis-response-strategies-challenges-and-opportunities-of-communication-in-times-of-crisis-e174986260.html
  • https://www.pdfdrive.com/corporate-public-affairs-interacting-with-interest-groups-media-and-government-leas-communication-series-leas-communication-series-e185665929.html

 

Evaluation Pattern

Assessment Outline

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

There will be 4 assignments that will represent CIAs & Final Submission. All assessments are at the department level. This is a practice-based course with more emphasis on skill orientation, thus needing more attention to activities that promote skill learning instead of a written exam apt for a theoretical understanding.

Sample Assignments:

Assignment 1: Objective test on concepts, definitions, terminologies pertinent to corporate communication (20 marks) OR a written test or exercise in class. PR & Corporate Communication related news, company promotion strategies, current information about corporate affairs such as leadership shifts in companies, will be the focus of this course, and that is what will be assessed through the objective test or written exercise.

Assignment 2: Team project to be worked on by students in groups of 5-Example-Building a corporate profile for a hypothetical corporate entity. Faculty will provide prompts/cues that have to be incorporated (30 marks). The students must put together a Press Kit for media professionals covering the said event (20 marks). Total 50 marks.

Assignment 3: Student presentations-Flip Class (20 marks). Teamwork is essential to students’ individual growth. Flip class, where students in teams of 4-5 will choose topics from the course plan and be the teacher for the moment; is expected to encourage teamwork and peer learning. Within a duration of 25 minutes the students will present their understanding of the chosen topic to class.

End-Semester Assignment: Team project to be worked on by students in groups of 5-Example-Plan an event-Press conference/Press meet/Plant visit/Community engagement for brand building etc. The A to Z of the event to be hosted must be clearly stated on paper. There will be a VIVA to validate the learnings.

Note: The assignments listed above are sample activities that may be used to assess the students. These are merely indicative of the nature of assessments. The faculty offering the course will design assignments in accordance with the course context & class dynamics.

 

*Rubrics for each activity will be provided by the concerned faculty offering the course.

MCN251MJ - BROADCAST JOURNALISM (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course has been designed to equip students with essential skills for radio, television, and multimedia news environments. They will acquire practical training in crafting broadcast and multimedia journalism content. They will delve into television story planning, writing to visuals, interviewing techniques utilising digital cameras and editing software. They will develop an understanding of the structure and functioning of the Broadcast Media organisations. Through the practical approach, students will develop an appreciation of the television and radio industry and the skills required to work in multimedia environments.

Learning Outcome

CO1: Develop a basic understanding of Broadcast Media including news bulletins and other programs for both radio and television.

CO2: Apply news reporting and interview skills effectively in the field

CO3: Operate essential production equipment like digital cameras and editing software within electronic media setup

CO4: Produce news shows, panel discussions, news stories for TV, radio, and Multimedia formats

Unit-1
Teaching Hours:60
Introduction to Broadcast Journalism
 

 

Introduction to Broadcast media, Why Broadcast Journalism matters? What makes Broadcast News? Different types of News, 24-Hour News channel, Preparing Bulletins, News Programs, Newsmakers and their skills. People involved in Broadcast Media -their roles and responsibilities. Broadcast Media’s Relevance in the age of Social Media and AI.

Unit-2
Teaching Hours:15
Writing for Broadcast Audiences
 

Writing basics, writing for a mass audience, News angles, multi-angled stories, News package, Balance of News, The Angle, Staged News Conference, Setting up the interview, preparing for the interview. Writing for the eyes and ears, active voice, present tense, present-past-future pattern, particular to general pattern, accuracy, facts and figures.

Unit-3
Teaching Hours:15
News Reading and Anchoring
 

 

Broadcast News Stylebook, News anchors, and presenters, qualities of a newscaster, breathing, reading speed, projection, emphasis, pitch, mic positions, teleprompter, noise, bringing the story to life. Practical news reading and anchoring exercises in the studio. Interviewing and moderating a discussion.

Unit-4
Teaching Hours:15
News Production Techniques
 

 

Television news production- three stages of production – TV newsroom technology. Broadcast newsroom structure and functioning. Input and Output desk and their role. Role and responsibilities of team members: sub-editors, producers, reporters, video editors, camerapersons. Live anchoring, liver reporting, teleprompter, newsroom reporting, anchor visuals, news packages, vox pops, piece to camera. Role of PCR/MCR in broadcasting. Planning and producing a bulletin. Practical exercises.

Text Books And Reference Books:

Christensen, A. (2022). Broadcast Journalism in the 21st Century (HB 2022). Kaufman Press.

Stewart, P., & Alexander, R. (2021). Broadcast Journalism: Techniques of Radio and Television News. Routledge.

Brown, B. (2020). The Basics of Filmmaking: Screenwriting, Producing, Directing, Cinematography, Audio, & Editing. Routledge.

 

Satheesh, A. K. (2020). The Indian Indie Film - An Aspiring Filmmaker's Definite Guide to Debuting Film Career. Ashik Arts LLP.

Essential Reading / Recommended Reading

Phillips, L. (2023). Video Editing Made Easy with DaVinci Resolve 18. Packt Publishing.

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

The assessments below are carefully designed to not only test students' knowledge and skills but also to prepare them for the demands of the industry. By engaging in practical assignments such as vox pops, interviews, script writing, and news bulletin production, students will develop a requisite skill set in broadcast journalism. These assessments will help them develop critical thinking skills, adaptability to the evolving technological environment, and professionalism. The practical hands-on training will help them equip themselves with the evolving landscape of journalism.

Sample Assignments:

CIA1: Vox pop recording on a current news issue

CIA2: Walk the Talk interview with a subject expert using mobile set up and wireless mics

CIA3: News script writing and anchoring with teleprompter

 

ESE and VIVA : News bulletin production, including anchor, sound bites, interviews, and live reporting

MCN252AC - PRINCIPLES AND PRACTICES OF ADVERTISING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course provides an in-depth understanding of the fundamental principles and practices of advertising, with a focus on the industry perspective. The course covers the key elements of advertising, including target audience identification, message development, media planning and buying, and evaluation of advertising effectiveness. Students will learn how to apply these principles in creating effective advertising campaigns that meet the needs of different audiences.

Learning Outcome

CO1: Demonstrate knowledge about advertising terms, facts, statistics & other data considered important by the advertising industry.

CO2: Explain the role and key components of advertising.

CO3: Exhibit skill in developing advertising messages across varied platforms.

CO4: Evaluate the effectiveness of advertising messages and display knowledge regarding trends in advertising both local and global.

Unit-1
Teaching Hours:5
Introduction to Advertising
 

Overview of advertising and its importance; Brief history of advertising; Advertising trends and its impact on society; Ethics and social responsibility in advertising

Unit-2
Teaching Hours:8
Advertising Planning and Strategy
 

Ad agencies – types, structure & roles; Importance of advertising planning; Setting advertising objectives; Defining target audience; Developing advertising messages; Creative advertising strategies; Measuring advertising effectiveness

Unit-3
Teaching Hours:8
Advertising Execution
 

Media planning and buying – Media mix; Media vehicles: Print, broadcast, digital and social media, OOH media; Direct marketing; Sales promotion and sponsorsh

Unit-4
Teaching Hours:9
International Advertising
 

Globalisation of advertising; Cultural and ethical issues in international advertising; Case studies: International advertising campaigns; Adapting advertising to different countries and cultures; Breaking through noise and clutter (in the media space - traditional and new age)

Text Books And Reference Books:
  •  "Advertising and Promotion: An Integrated Marketing Communications Perspective" by George E. Belch and Michael A. Belch

  •  "Ogilvy on Advertising" by David Ogilvy

  • "The Anatomy of Humbug: How to Think Differently About Advertising" by Paul Feldwick

  •  "Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" by Luke Sullivan and Edward Boches

  • "The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex

  • Duncan, Tom (2005). Principles of Advertising and IMC. Tata McGraw-Hill Publishing Company Limited, New Delhi: 2005.

  • Lee, Monle and Johnson, Carla (2003). Principles of Advertising: A Global Perspective. Viva Books Private Limited.

  • Moriarty, Sandra (2019). Advertising & IMC: Principles & Practice. Pearson.

  • Simons, Herbert W, Jones, Jean G (2011). Persuasion in society. Routledge.

  • Wells, W.B, J. Moriarty, S. Moriarty (2000). Advertising: Principles & Practice. New Delhi Pearson Education Inc

Essential Reading / Recommended Reading

Not Applicable

Evaluation Pattern

Assessment Outline

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

There will be 4 assignments that will represent CIAs & Final Submission. All assessments are at the department level. This is a practice-based course with more emphasis on skill orientation, thus needing more attention to activities that promote skill learning instead of a written exam apt for a theoretical understanding.

Sample assignments:

Note: The assignments listed below are sample activities that may be used to assess the students. These are merely indicative of the nature of assessments. The faculty offering the course will design assignments in accordance with the course context & class dynamics.

  1. Ad Critique: Students will analyze and critique different ads and campaigns, discussing what works and what doesn't work. Evaluate the effectiveness of the creative elements of the ads such as messaging, visuals, and call-to-action.

  2. Creative Briefs: Students can develop creative briefs for different products or services, outlining the key objectives, target audience, messaging, and creative direction.

  3. Copy Testing: Students can design and conduct copy testing, evaluating the effectiveness of different ad messages or creative executions. This can involve focus groups or online surveys to gather feedback on the ads.

  4. Pitch Presentations: Students can develop and present pitches for a specific product or service, incorporating their research, creative brief, and advertising concepts. This can be a competitive exercise, with judges providing feedback and selecting a winner.

End-Semester Assignment: Team project to be worked on by students in groups of 5-Example-Plan an event-Press conference/Press meet/Plant visit/Community engagement for brand building etc. The A to Z of the event to be hosted must be clearly stated on paper. There will be a VIVA to validate the learnings.

The department submits consolidated marks out of a total of 50.

MCN252MJ-A - LIFESTYLE AND ENTERTAINMENT JOURNALISM (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course explores the principles and practices of journalism within the context of lifestyle and entertainment. Students will learn about different forms of media in this realm, including print, online, and broadcast. Through readings, discussions, and hands-on assignments, students will develop skills in researching, reporting, and writing compelling stories about various aspects of lifestyle and entertainment.

Learning Outcome

CO1: Understand the role of lifestyle and entertainment journalism in contemporary media

CO2: Develop skills in researching, reporting, and writing stories in the lifestyle and entertainment beat

CO3: Analyse ethical considerations specific to lifestyle and entertainment journalism

CO4: Explore different platforms and mediums for publishing lifestyle and entertainment content

Unit-1
Teaching Hours:10
Introduction to Lifestyle and Entertainment Journalism
 

 

  • Introduction to key concepts and terminology

  • Role of lifestyle and entertainment journalism in media

  • Audience analysis in lifestyle and entertainment journalism

  • Targeting niche audiences

Unit-2
Teaching Hours:10
Writing for Lifestyle and Entertainment
 
  • Research Techniques

- Effective research methods for lifestyle and entertainment stories

- Fact-checking and verification

- Assignment: Researching a lifestyle or entertainment topic

  • Reporting Skills

- Interview techniques

- Developing sources

  • Writing for Lifestyle and Entertainment

-Structure and style in lifestyle and entertainment journalism

-Crafting engaging headlines and leads

-Assignment: Writing a feature article on a lifestyle or entertainment topic

  • Ethics in Lifestyle and Entertainment Journalism

- Ethical considerations in reporting on personal lives and sensitive topics

- Guest speaker: Media ethics expert

- Case studies

  •  Covering Events and Red Carpets

- Strategies for event coverage

- Red carpet etiquette and reporting

- Assignment: Write a review of a live event or film screening

Unit-3
Teaching Hours:10
Emerging Trends
 
  • Multimedia Storytelling

- Introduction to multimedia storytelling tools

- Incorporating visuals and interactive elements

- Assignment: Creating a multimedia package on a lifestyle or entertainment topic

  • Emerging Trends in Lifestyle and Entertainment Journalism

- Social media's impact on journalism

- Covering trends and fads

- Class discussion: Identifying and analysing current trends 

Text Books And Reference Books:
  • Epstein, E. J. (2005). *The Big Picture: Money and Power in Hollywood.* New York, NY: Random House.
  • Anger, K. (1981). Hollywood Babylon. New York, NY: Dell Publishing.
Essential Reading / Recommended Reading
  • Bakshi, R. (2009). *The Big Indian Picture: Bollywood, the World's Biggest Film Industry*. New Delhi, India: Penguin Books India.
  • Tramuta, L. (2017). *The New Paris: The People, Places & Ideas Fueling a Movement.* New York, NY: Abrams.
Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

Assessments are based on four methodology based practical assignments and a VIVA VOCE. As we are assessing the students’ ability to write lifestyle and entertainment stories, the CIAs will be based on feature stories, group activities and reporting on different types of media.

The four practical assessments will carry different weightages. Students are required to score above 40% in every assessment to pass the course. This will ensure that students focus on each assessment with equal weightage. A three-part formative assessment for the Lifestyle and Entertainment Journalism course ensures comprehensive evaluation, fostering holistic skill development. This is followed by an end semester VIVA VOCE, which is part of the final CIA4.

 

Sample Assignments:

Assignment 1: Individual submission- print feature story on some given themes

Assignment 2: Group submission- Make a feature/informer video on given topics

Assignment 3: Individual submission- Food/lifestyle YouTube vlog

Assignment 4: Portfolio submission and VIVA

MCN252MJ-B - BUSINESS JOURNALISM (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

As businesses become more influential in the lives of everyday citizens, the media needs to become more knowledgeable in acting as a watchdog. More than any other beat, covering business requires an understanding of complex numbers and the ability to use data and a compelling narrative to tell the reader a story they need to know and how it will impact their lives.

Learning Outcome

CO1: Understand what is going on in national and global economies

CO2: Discuss the impact of economic cycles on society

CO3: Analyse the impact of macroeconomic development on industries at a macro level and organisations at a micro level

CO4: Write and present compelling business stories

Unit-1
Teaching Hours:20
Introduction to Economy
 

 

  1. Macro and Micro economy (3 hours)

    • Definition with examples; micro - study of individual elements & their impact on market; demand, supply and price; macro - study of aggregate market, inflation, GDP, recession and unemployment

  2. Fiscal & monetary policies (1 hour)

    • Interest rates, impact on inflation, recession/growth

  3. Sectors in economy (30 mins)

    • Primary / Secondary / Services sectors - inter-connectedness

  4. India’s position vis-a-vis global economies; impact of seasons on economy (1 hour)

  5. LPG, FDI policies (30 mins)

Unit-2
Teaching Hours:10
Understanding Business Organisations, Public and Private Markets
 

 

  1. Understanding businesses (3 hours)

    • Sole Proprietors, Partnerships, LLPs, Companies; Advantages & Disadvantages; Regulatory bodies - MCA, Sebi, RBI

  2. Markets (3 hours)

    • Stock market listing, IPO, FPO, share price, indices, BSE, NSE, foreign indices, the impact of events on markets; mutual funds; unlisted markets

  3. New Economy (4 hours)

    • Startup, rounds of funding, venture capitalists; PE firms, angel investors, exit, valuation

Unit-3
Teaching Hours:14
Writing Business Stories
 
  1. Reporting (4 hours)

    1. Writing style

    2. Sourcing

    3. Networking

    4. Attributing

    5. Digging data

  1. Writing business stories - multiple beats (10 hours)

    1. Tech

    2. Banking

    3. Economy

    4. Startup

    5. Pharma

    6. Real Estate

    7. Retail

Text Books And Reference Books:

 

  • Business Standard (daily reading)

  • Finshots (Free Subscription)

  • Daily Signal/The Core (Free Subscription)

  • Aevy TV Video (YouTube)

Essential Reading / Recommended Reading
  • The Mint
  • The Financial Times
Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/ multimedia blog on the submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to give regularly. Assignments and projects will be designed to encourage critical thinking, creativity, and practical application of course concepts.

The department submits consolidated marks out of a total of 50.

Sample Assignments:

Assignment 1: Writing an inflation story based on monthly data released on the 12th of the next month
Assignment 2: Writing a market story by reaching out to experts
Assignment 3: Group assignment - Present on any one sector from the stock market
Assignment 4: Do a non-text business explainer - infographic/podcast/video on any ongoing business story

MCN271AC - COMMUNICATION FOR SOCIAL AND BEHAVIOUR CHANGE (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

Communication for Social and Behaviour Change refers to the use of communication to facilitate human development. Further, this kind of communication uses a diverse set of communication methods, viz. marketing, interpersonal communication, mass media and entertainment, social media, and other communication approaches to facilitate social and community mobilisation, increase community participation, and bring in social advocacy to support positive social and individual change.

 

Further, the course introduces students to the role of information, communication and the media in the context of social development and change and behavioural change. To put social change into context, the course looks at social change discourses and how these have influenced the different communication approaches catering to social and behavioural change used at various times. 

 

Through this course, the students will gain knowledge on how effective communication and strategies add value to the global discourses and debates about social and behavioural change. In that process, the student will be first able to identify the social and behavioural problems and issues being faced by a specific group of audience and subsequently lay out the communication objectives. Further, the communication strategy will be worked upon and afterwards, the strategies will be implemented to get effective results. In that pursuit, the students will also explore policy frameworks catering to social and behavioural change at the global, regional, and national levels. Last but not least, communication of issues pertinent to sustainable development will be addressed through the case study method catering to environment, population, gender, class, caste, poverty, and conflict management.

 

Learning Outcome

CO1: Define Communication for Social and Behaviour Change.

CO2: Describe the role of mass media and entertainment, social media, marketing, interpersonal communication, and other communication approaches in mediating the understanding of social and behavioural change to the audience.

CO3: Interpret the process of information and communication creating discourses on social and behavioural change.

CO4: Examine the different sustainable development goals either able to create practices around social and behavioural change or being a failure in that process.

CO5: Critique the different policy frameworks catering to social and behavioural change.

CO6: Develop diverse skills to work in think tanks, and in the field of social development.

Unit-1
Teaching Hours:20
Introduction to Communication for Social and Behaviour Change
 
  1. Understanding the discourses on communication for social and behavioural change through different lenses.
  2. Understanding theories of communication for social change: Modernization Theory; Marshall plan, Rostow-Stages of Economic growth, Karl Deutsch-political theory of development, Gandhian economics, and socialistic approach of Nehru, UNDP’s Sustainable Development Goals and UN’s continuous efforts;
  3. Understanding theories of communication for behavioural change: McClelland-Human Motivation theory, Hagen-Theory of social change, Maslow’s social hierarchy, Social conflict theory, Social exchange theory, and social constructionism.
Unit-2
Teaching Hours:15
Communication for Social and Behavioural Change: A Historical Perspective
 
  1. Daniel Learner’s Passing of traditional society.
  2. Understanding the interconnectedness between globalisation, development, and communication for social change.
  3. National development goals and key issues about (development) communication in the Indian context.
  4. Diffusion/Extension approach, mass media approaches Development support communication approach, Integrated approach, localised approach.
  5. Indian media in efforts made in communication for social and behavioural change through AIR, DD, and other media platforms. Kheda, SITE programme.
Unit-3
Teaching Hours:15
Practice, Methodological framework, and application
 
  1. Participatory communication approaches – A case study of micro-financing and self-help groups;
  2. The trickle-down effect, citizen empowerment frameworks-RTI;
  3. Technology-aided communication models-e-governance;
  4. Alternative approaches;
  5. Principles and methodology fundamentals of the four-phase framework - Communication-based assessment;
  6. Communication strategy design - Implementing the communication program - Communication for monitoring and evaluation.
Unit-4
Teaching Hours:10
Media and Social Change
 
  1. Community media
  2. Folk media, Street theatre, Print, Radio, TV, Outdoor media, and New media
  3. Social Entrepreneurship
  4. PARI, Deccan Development Society, Raagi Kana.
Text Books And Reference Books:
  • Pradip N. Thomas: ‘Communication for Social Change: Making Theory Count’ in Nordicom Review, Vol. 36, April 2015, pp. 71-78. (Special Issue: Beyond the Impasse: Exploring New Thinking in Communication for Social Change.
  • Srinivas Melkote and H. Leslie Steeves: ‘The Enterprise of Modernization and the Dominant Discourse of Development’ in Srinivas Melkote and H. Leslie Steeves: Communication for Development in the Third World: Theory and Practice for Empowerment, New Delhi: Sage, 2001. Chapter 3, pp. 71-102.
  • Srinivas Melkote and H. Leslie Steeves: ‘Communication Approach to Modernization of the Third World’ in Srinivas Melkote and H. Leslie Steeves: Communication for Development in The Third World: Theory and Practice for Development, New Delhi: Sage, 2001, pp. 103-147.
  • Thomas L. McPhail: ‘Major Theories Following Modernization’ in Thomas L. McPhail (Ed.): Development Communication: Reframing the Role of the Media, West Sussex, U.K.: Wiley-Blackwell, 2009, pp. 21-48.
  • Suruchi Sood, Tiffany Menard and Kevin Witte: ‘The Theory Behind Entertainment Education’ in Arvind Singhal, Michael J.Cody, Everett Rogers and Miguel Sabido (Eds.): Entertainment-Education and Social Change: History, Research, and Practice, Mahwah, N.J.: Lawrence Erlbaum. Pp. 117-149.
  • Narula,Uma.(1994): Development Communication: Theory and Practice New Delhi, Har-Anand.
  • Paolo Mefalopulos.(2008): Development Communication Sourcebook - Broadening the Boundaries of Communication, Washington DC, The World.
  • Thomas Tuffe: ‘Voice, Citizenship, and Civic Action: Challenges to Participatory Communication’ in Clifford Christians and Kaarle Nordenstreng (Eds.): Communication Theories in a Multicultural World, New York: Peter Lang, 2014. pp. 179-196.
  • Five Year Plans: History of Planning in India and the Origin of the ‘Five Year Plans’.
  • Robert A White: ‘Is Empowerment the Answer? Current Theory and Research on Development and Communication’, Gazette, Vol. 66, No. 1, February 2004, pp.7-24.
  • Melkote, Srinivas R, Steeves, H. Leslie. (2015): Communication for Development : theory and practise for empowerment and social justice, New Delhi:Sage.
  • Robert Huesca: ‘Tracing the History of Participatory Communication: Approaches to Development’ in Jan Servaes (Ed.): Communication for Development and Social Change, New Delhi: Sage Publications, 2008, pp. 180-200.
  • Melkote, Srinivas R, Steeves, H. Leslie. (2015): Communication for Development: theory and practise for empowerment and social justice, New Delhi:Sage.
  • ICT4D, Information and media literacy, entertainment education, positive deviance, participatory media, innovation/social entrepreneurship and more.
  • Robert Huesca: ‘Tracing the History of Participatory Communication: Approaches to Development’ in Jan Servaes (Ed.): Communication for Development and Social Change, New Delhi: Sage Publications, 2008, pp. 180-200.
  • Arturo Escobar: 'Place, Power and Networks in Globalization and Post Development’ in Karin Gwinn Wilkins (Ed.): Redeveloping Communication for Social Change: Theory, Practice and Power, Lanham, Maryland: Rowman, & Littlefield Publishers, 2000. pp. 163-174.
  • Clemencia Rodriguez and Patrick D Murphy: ‘The Study of Communication and Culture in Latin America: From Laggards and the Oppressed to Resistance and Hybrid Cultures’, Journal of International Communication, Vol. 4, No. 1, December 1997, pp. 24-45.
  • The Bold Vision of Grameen Bank’s Muhammad Yunus.
  • Caste, Class, and Power: Changing Patterns of Stratification in a Tanjore Village by Andre Beteille.
Essential Reading / Recommended Reading

Regular reading of the Indian newspaper dailies, journals, and news magazines is a must and an essential component of this course.

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, it entails a centralised written examination during the MSE period, while the ESE will be based on a submission comprising multiple components.

The rationale of the evaluation mode: Integrating both a written exam and a submission as components of the evaluation process for this theory and practical paper guarantees a comprehensive and equitable assessment of students' knowledge, understanding, and skills. This approach boosts their preparedness for future academic and professional endeavours, aligning with recommendations provided by industry experts who reviewed the syllabus.

 

On one side, we are assessing a holistic understanding of what goes into the making of the discourses on communication for social and behavioural change and on the other, we are also learning different methods and skills to contribute to the ongoing conversation around communication and behavioural change through learning techniques of creating campaign messages followed by eventually creating either a documentary or submitting a report. For that reason, we need a formative assessment, backed with continuous feedback throughout the course, however, the MSE will be a summative assessment.

 

Students are required to score above 40% in every assessment to pass the course. This will ensure that students focus on each assessment with equal weightage.

 

Sample Assignments:

 

ESE will be a combination of 3 assignments, across the span of the semester.

 

Assignment 1: Understanding of development news in newspapers (10 marks)

Assignment 2: Students can create campaign messages advocating different societal, political, and economic matters (20 marks).

Assignment 3: Documentary production/Report-based submission (20 marks)

MCN271MJ - JOURNALISM FOR SOCIAL AND BEHAVIOUR CHANGE (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course explores the role of journalism in promoting social and behaviour change. Drawing upon modules developed by UNICEF, the course will explore various aspects of journalism as a tool for advocating social justice, promoting human rights, and fostering positive behavioural change within communities. Through a combination of theoretical discussions, case studies, practical exercises, and project work, students will gain a deeper understanding of the role of journalism in shaping attitudes, perceptions, and actions towards societal issues.

Learning Outcome

CO1: Understand theoretical models on development policies and programmes with a special focus on India.

CO2: Develop practical skills in storytelling, multimedia reporting, and audience engagement strategies.

CO3: Analyse successful journalism initiatives driving social and behavioural change, while critiquing ethical implications and journalist responsibilities.

CO4: Collaborate on projects to create journalistic content that addresses specific social issues and promotes positive behavioural change.

Unit-1
Teaching Hours:2
Studies on Development: History, Theories and Concepts
 

 

  1. Theories, models and debates of development

  2. Theories of communication for social and behavioural change: Individual level Community/society level and Structure/systems level

  3. Media and communication for development in India: Print media, Audio-visual media (radio, television and film), Community media, Digital media

Unit-2
Teaching Hours:10
Communication for Development and Human Development
 

 

  1. Gender

  2. Climate change, Environment and community resilience

  3. Health and nutrition

  4. Water and sanitation

  5. Financial inclusion and livelihoods

  6. Education

  7. Research, monitoring and evaluation: objectives and indicators, data-gathering techniques, data analysis, data reporting, documentation and utilisation

Unit-3
Teaching Hours:10
Situation Analysis and Strategy Design
 

 

  1. Situation analysis for communication strategy: Socio-ecological model and situation analysis, Literature review, Formative research, Participatory research, Qualitative methods, Quantitative methods, Synthesising, analysing and reporting data

  2. Building trust and credibility within communities - Ethical guidelines / concerns in reporting traditional practices and local ethos.

  3. Strategies for engaging diverse audiences: Using text, photography, video, and audio to amplify social messages/ Using data to uncover and address social issues

  4. Case studies of journalists advocating for social justice and human rights

  5. Reporting on solutions-oriented approaches to social issues

  6. Participatory approaches to reporting and storytelling

Text Books And Reference Books:
  • UNICEF (2019). Communication for Social and Behaviour Change: Learning Modules for Academic and Training
  • Institutions in India

  • Jain, R. (2003). Communicating Rural Development: Strategies and Alternatives. New Delhi: Rawat.

  • Khemchand, R. (2000). Journalism and Human Development (1st Ed.). New Delhi: Dominant Publishers and Distributors.

  • Shekh, J. (2013). Development Communication and Journalism. New Delhi: Centrum Press.

  • Gray, J., Bounegru, L., & Chambers, L. (2012). The data journalism handbook: How journalists can use data to improve the news. O'Reilly Media, Inc.

  • Bruns, A., Highfield, T., & Burgess, J. (2012). The Arab Spring and Social Media Audiences: English and Arabic Twitter Users and Their Networks. American Behavioral Scientist, 57(7), 871–898.

  • Cottle, S. (2009). Reporting demonstrations: The changing media politics of dissent. Media, Culture & Society, 31(1), 89–101.

  • Gillmor, D. (2015). The new rules of news: Journalism in the age of social media. Canongate Books.

  • Hermida, A. (2010). Twittering the news: The emergence of ambient journalism. Journalism Practice, 4(3), 297–308.

  • Ward, S. J. (2009). Global journalism ethics. McGill-Queen's Press - MQUP.

  • Intelligence consultancy Namibia. Iran’s White Revolution: A Critique of Modernisation Theory. November 14, 2012 http://intelliconn.wordpress.com/2012/11/14/irans-white-revolution-a-critique-of-modernisation-theory/

Essential Reading / Recommended Reading
  • Raghavan, G. N. S. (2004). Development and Communication in India: Elicit Growth and Mass Deprivation. New Delhi: Gian Publishing House.
  • PARI, Swaraj, Counter currents & Down to Earth

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, it entails a centralised written examination during the MSE period, while the ESE will be based on a submission comprising multiple components.

Rationale of the evaluation mode: Integrating both a written exam and a submission as components of the evaluation process for this theory and practical paper guarantees a comprehensive and equitable assessment of students' knowledge, understanding, and skills to carry out journalism designed for social and behaviour change. 

The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given as part of the ESE. Assignments and projects will be designed to encourage critical thinking, creativity, and practical application of course concepts.

Sample Assignments:

 

  1. Reporting on civic issues

  2. Interviews with communities/ Social Change Campaigns

  3. Documentary production

CIA 2 (MSE)

  • Centralised Exam

MCN281A - DISSERTATION I (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Students are required to conduct original  in depth examination/investigation on a topic relevant to the discipline of Media & Communications, under the guidance of the faculty of the Department of Media Studies. 

Learning Outcome

CO1: Envision and create a plan for a research project.

CO2: Review research literature.

CO3: Construct relevant research questions and/or hypotheses.

CO4: Select and rationalise appropriate methodology.

Unit-1
Teaching Hours:30
Dissertation
 

Sample Assignments:

  1. Research Proposal
  2. Review of literature
  3. Introduction: Background of the study, Research gap, Research question+Hypotheses+Rationale for research 
  4. Methodology: Chapter submission and sending of abstract to a conference.
Text Books And Reference Books:

A Guide to Writing the Dissertation Literature Review by Justus Randolph.

 

 

Essential Reading / Recommended Reading

'The art of writing literature review: What do we know and what do we need to know?' by Justin Paula, and Alex Rialp Criado 

General Format - APA style in-text citation and reference - https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html

Evaluation Pattern

Criteria for assessment

 

Due to the varied nature and uniqueness of each dissertation, evaluation criteria are given instead of fixed rubrics. Supervisors can take an informed call on any additions required for specific dissertations.

 

Comprehension & presentation of arguments

•Depth and Breadth of literature review

•Understanding the gap and subsequent research questions

•Rationale for choice of method

•Discussion of results

•Understanding of research limitations

Methodology and Analysis

•Implementation of the method and rigor in collecting data.

•Analysis and interpretation

•Creativity 

•Rigour of analysis

Language and Presentation

•Clarity of thoughts and arguments.

•Logical flow of arguments

•Clear and strong abstract

Ethics

•Presence of ethics section

•Reflexivity

•Ethical data collection

Plagiarism

•The dissertation will be processed through a plagiarism detection software and any dissertation with more than 10% of plagiarism will not be accepted.

 

Schedule:

  1. Week 1: Allocation of guides: Please ensure that students work on topic areas you are comfortable with and more importantly methodologies you are comfortable with. With each faculty having nine students to guide, we cannot provide guidance to each student if each of them are working on topics unfamiliar to us. Further, we cannot depend upon other faculty as they themselves will have students to guide.
  2. Week 2: Finalising of topic

 

 

Sample Assignments:

  1. Research Proposal
  2. Review of literature
  3. Introduction: Background of the study, Research gap, Research question+Hypotheses+Rationale for research 
  4. Methodology: Chapter submission and sending of abstract to a conference.

MCN281B - PROJECT I (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course offers students the opportunity to undertake a comprehensive exploration of a chosen topic within the realm of media studies. Students will pursue a research-backed media project (documentary film or Case study file) providing flexibility to cater to individual interests and career aspirations. Through this course, students will develop advanced research skills, critical analysis abilities, and the capacity to produce scholarly work or innovative media projects that contribute to the field of media studies.

Learning Outcome

CO1: Develop advanced research skills applicable to media studies research.

CO2: Facilitate the production of a high-quality media project that demonstrates academic rigour or creative innovation.

CO3: Foster independent inquiry and scholarly engagement with contemporary issues in media studies.

CO4: Prepare students for further academic pursuits or professional endeavours in the field of media studies.

Unit-1
Teaching Hours:10
Orientation and Topic Selection
 

 

  • Introduction to the course objectives, expectations, and assessment criteria.

  • Guidance on selecting a media project idea aligned with a student's interests and academic goals.

Unit-2
Teaching Hours:10
Literature Review and Research Design
 

 

  • Conducting a comprehensive literature review relevant to the chosen topic.

  • Developing a research question, objectives, and hypotheses (for dissertations) or project goals and scope (for media projects).

Unit-3
Teaching Hours:10
Data Collection and Analysis
 

Implementing appropriate research methodologies for data collection (e.g., qualitative, quantitative, or mixed methods).

Text Books And Reference Books:

Not Applicable

Essential Reading / Recommended Reading

Not Applicable

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. The department submits consolidated marks out of a total of 50.

Project assignments will be designed to encourage critical thinking, creativity, and practical application of the skills of the learner.

  • Due to each project’s varied nature and uniqueness, evaluation criteria will be provided instead of fixed rubrics.
  • Supervisors can take an informed call on any additions required for a specific project.

MCN282 - NGO INTERNSHIP (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:0

Course Objectives/Course Description

 

The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies Programme. The students of the programme will undertake the internship in an NGO for 60 hours that will be spread across the semester (post-class). Students will be given a letter from the University so that they can enter the selected NGO for their internships. At the end of the internship the students should submit an internship completion report/certificate authorised by the NGO.

Learning Outcome

CO1: Apply the day today learnings acquired in the classroom

CO2: Understand the organisational structure and culture

CO3: Connect with professionals and learn from them

CO4: Test one's skills and knowledge in the industry context

Unit-1
Teaching Hours:5
Joining Day Report
 

Joining Report should include but not limited to:

Personal Details·        

  • Your contact no (mobile):

  • Your personal email:

  • Your current address:

  • Home Phone:

Organisation Details

  • Name:

  • Address:

  • Phone:

  • Mail:

Job Details

  • Department in which you are appointed:

  • Job profile:

  • Working Hours:

  • Name of your immediate boss:

  • Email of your boss:

  • Mobile no of your Mentor

 

Internship Offer Letter

Unit-2
Teaching Hours:15
First Fortnightly Journal
 

Part A: Prepare a report based on various tasks assigned to you, its analyses and retrospection (Minimum 800 words)

Part B: Report Format:

  • Details of Dept/Centre. 

  • Details of your responsibility in the department

  • Details of your Works and summary of daily programme

  • Time schedule

  • Projects that you have completed/ongoing in this week

  • New learnings from the organisation

  • How do you compare the classroom learning with your exposure

  • New and innovative ideas

  • Difficulties/Challenges that you have faced in organisation

.....to interact with the boss, management, team workers...

....to understand the industry working situation,

.....to keep time travel and food

 

  • Team work

  • Challenges

  • Plans for the next week

Unit-3
Teaching Hours:30
Second to the Last Fortnightly Journal Entry
 

Include whatever is relevant out of the following details in this report. A brief write-up on each topic is fine:

  • Project done/in progress (Include the links/evidence of your projects/article (if any)

  • How do you compare the classroom learning (theory and practical) with industry exposure

  • Any other relevant detail.

Things that you need to get from the organisation

 

  • Notes

  • Rough draft of work done

  • Cuttings of printed articles

Unit-4
Teaching Hours:10
Comprehensive Report
 

The comprehensive report shall have the following parts:

  • Title Page

  • Declaration of the Guide/Mentor

  • Declaration of the Student

  • Certificate from Organization

  • Acknowledgments

  • Introduction to the Course

  • Aims and Objectives of the Internship

  • Profile of the Organization / Organisational Structure

  • Reasons for choosing the organisation

  • Job Description

  • Fortnightly Reports (6)

  • Tasks undertaken

  • Task Analysis

  • Challenges/limitations of the Internship

  • Conclusion

  • Appendix (Attested portfolio of work done in the organisation)

  • Letter from Organization 

  • Photographs

  • Proof of ideas/your contribution

Note- If the organisation does not permit students to keep copies of their work (some client work may be confidential), a letter describing the work done by the student must be provided by the organisation.

  • In case, evidence is not available for the work/soft skills, the student shall get letters duly signed from the mentor or persons under which they have worked. For this the student needs to consult with the guide.

  • Your internship diary must be maintained everyday according to the format given and duly signed by your mentor every day. In case getting a signature everyday is difficult get it signed at the end of each week

Font- Times New Roman, size 12, double spacing.

Headings- size 16, in bold.

NB: The reports should include a detailed account of the required information with supporting documents. Forget not to organise the content professionally and submit the report as one document.

 

Viva will be conducted at the end of the semester and the internship reports will also be evaluated. The department submits consolidated marks out of a total of 50. However, the result will be Pass or Fail mode as there is no credit for the course.

Text Books And Reference Books:

Not Applicable

Essential Reading / Recommended Reading

Not Applicable

Evaluation Pattern

Assessment Outline:

Joining day report

Joining Report should include but not limited to:

Personal Details·        

  • Your contact no (mobile):

  • Your personal email:

  • Your current address:

  • Home Phone:

Organisation Details

  • Name:

  • Address:

  • Phone:

  • Mail:

Job Details

  • Department in which you are appointed:

  • Job profile:

  • Working Hours:

  • Name of your immediate boss:

  • Email of your boss:

  • Mobile no of your Mentor

Internship Offer Letter

First fortnightly journal 

Part A: Prepare a report based on various tasks assigned to you, its analyses and retrospection (Minimum 800 words)

Part B: Report Format:

  • Details of Dept/Centre. 

  • Details of your responsibility in the department

  • Details of your Works and summary of daily programme

  • Time schedule

  • Projects that you have completed/ongoing in this week

  • New learnings from the organisation

  • How do you compare the classroom learning with your exposure

  • New and innovative ideas

  • Difficulties/Challenges that you have faced in organisation

.....to interact with the boss, management, team workers...

....to understand the industry working situation,

.....to keep time travel and food

  • Team work

  • Challenges

  • Plans for the next week

Second to the last fortnightly journal entry

Include whatever is relevant out of the following details in this report. A brief write-up on each topic is fine:

  • Project done/in progress (Include the links/evidence of your projects/article (if any)

  • How do you compare the classroom learning (theory and practical) with industry exposure

  • Any other relevant detail.

Things that you need to get from the organisation

  • Notes

  • Rough draft of work done

  • Cuttings of printed articles

 

COMPREHENSIVE REPORT

The comprehensive report shall have the following parts:

  • Title Page

  • Declaration of the Guide/Mentor

  • Declaration of the Student

  • Certificate from Organization

  • Acknowledgments

  • Introduction to the Course

  • Aims and Objectives of the Internship

  • Profile of the Organization / Organisational Structure

  • Reasons for choosing the organisation

  • Job Description

  • Fortnightly Reports (6)

  • Tasks undertaken

  • Task Analysis

  • Challenges/limitations of the Internship

  • Conclusion

  • Appendix (Attested portfolio of work done in the organisation)

  • Letter from Organization 

  • Photographs

  • Proof of ideas/your contribution

Note- If the organisation does not permit students to keep copies of their work (some client work may be confidential), a letter describing the work done by the student must be provided by the organisation.

  • In case, evidence is not available for the work/soft skills, the student shall get letters duly signed from the mentor or persons under which they have worked. For this the student needs to consult with the guide.

  • Your internship diary must be maintained everyday according to the format given and duly signed by your mentor every day. In case getting a signature everyday is difficult get it signed at the end of each week

Font- Times New Roman, size 12, double spacing.

Headings- size 16, in bold.

NB: The reports should include a detailed account of the required information with supporting documents. Forget not to organise the content professionally and submit the report as one document.

 

Viva will be conducted at the end of the semester and the internship reports will also be evaluated. The department submits consolidated marks out of a total of 50. However, the result will be Pass or Fail mode as there is no credit for the course.

MCN291 - CLIMATE CRISES, DISCOURSES AND ACTIONS (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The United Nations website states that “Climate change is the defining crisis of our time and it is happening even more quickly than we feared.” Assessing the enormous impact of climate change, its intensity and complexity, many theorists call it to be a threat multiplier. Climate change negatively impacts not just the varied facets of our environment; the millions of species on the earth; our social, economic, cultural and political well being; but even our physiological and psychological health. Recent research points out that the climate crisis intrudes adversely into our neurological landscape. 

 

This course attempts to introduce the student to the domain of climate studies from a humanities and social sciences perspective. Beginning with an introduction to environment, ecology and climate studies, this course feeds on the growing literature on understanding and responding to climate change. This syllabus hopes to empower the learner by introducing some of the key and critical discourses on the climate and explore strategies for promoting climate resilience and equity.

Learning Outcome

CO1: Demonstrate one's basic knowledge about the terms and concepts related to environment, ecology and climate.

CO2: Explore the social, economic, and political factors driving climate change and exacerbating environmental inequalities.

CO3: Examine the disproportionate impacts of climate change on vulnerable communities, including Indigenous peoples, low-income populations, and communities of caste and colour.

CO4: Critically evaluate policies and initiatives aimed at promoting climate resilience, adaptation, and mitigation while advancing social justice goals.

CO5: Engage in discussions and activities aimed at fostering awareness, empathy, and action on climate justice issues.

Unit-1
Teaching Hours:12
Introduction to Environment, Ecology and the Climate
 
  • Terms and Concepts: Biodiversity, Food Chain, Carbon footprint, Climate Change, Climate Refugees, Environmental Racism, Climate Denialism, Anthropocene, Anthropocentrism, Biocentrism, Deep Ecology, Solastalgia, Climate Emotions, Carrying Capacity, Planetary Health, etc.

  • Part I: Stories (an excerpt from The Great Derangement: Climate Change and the Unthinkable by Amitav Ghosh)

  • Introduction: Intimations of the Planetary (an excerpt from The Climate of History in a Planetary Age by Dipesh Chakrabarty.)

Unit-1
Teaching Hours:12
Introduction to Environment, Ecology and the Climate
 
  • Terms and Concepts: Biodiversity, Food Chain, Carbon footprint, Climate Change, Climate Refugees, Environmental Racism, Climate Denialism, Anthropocene, Anthropocentrism, Biocentrism, Deep Ecology, Solastalgia, Climate Emotions, Carrying Capacity, Planetary Health, etc.

  • Part I: Stories (an excerpt from The Great Derangement: Climate Change and the Unthinkable by Amitav Ghosh)

  • Introduction: Intimations of the Planetary (an excerpt from The Climate of History in a Planetary Age by Dipesh Chakrabarty.)

Unit-1
Teaching Hours:12
Introduction to Environment, Ecology and the Climate
 
  • Terms and Concepts: Biodiversity, Food Chain, Carbon footprint, Climate Change, Climate Refugees, Environmental Racism, Climate Denialism, Anthropocene, Anthropocentrism, Biocentrism, Deep Ecology, Solastalgia, Climate Emotions, Carrying Capacity, Planetary Health, etc.

  • Part I: Stories (an excerpt from The Great Derangement: Climate Change and the Unthinkable by Amitav Ghosh)

  • Introduction: Intimations of the Planetary (an excerpt from The Climate of History in a Planetary Age by Dipesh Chakrabarty.)

Unit-2
Teaching Hours:8
Climate Crises
 

 

Unit-2
Teaching Hours:8
Climate Crises
 

 

Unit-2
Teaching Hours:8
Climate Crises
 

 

Unit-3
Teaching Hours:15
Climate Discourses
 
  • Introductory Chapter from This Changes Everything by Naomi Klein

  • The Overstory by Norman Powers

  • Crashing Waves Documentary by John Bennet and Vincy Lopez

  • A Life On Our Planet by David Attenborough

  • Mike Hulme (2023) Climate Change isn’t Everything: Liberating Climate Politics from Alarmism. Cambridge: Polity

  • Climate change and visual imagery – On  how changing climate is depicted in photos, films and graphics. A critical look at documentary photography (Eg Genesis by Sebastiao Salgado, NatGeo climate change imagery, NASA/NOAA graphics),  documentaries (Don’t Look Up) 

Unit-3
Teaching Hours:15
Climate Discourses
 
  • Introductory Chapter from This Changes Everything by Naomi Klein

  • The Overstory by Norman Powers

  • Crashing Waves Documentary by John Bennet and Vincy Lopez

  • A Life On Our Planet by David Attenborough

  • Mike Hulme (2023) Climate Change isn’t Everything: Liberating Climate Politics from Alarmism. Cambridge: Polity

  • Climate change and visual imagery – On  how changing climate is depicted in photos, films and graphics. A critical look at documentary photography (Eg Genesis by Sebastiao Salgado, NatGeo climate change imagery, NASA/NOAA graphics),  documentaries (Don’t Look Up) 

Unit-3
Teaching Hours:15
Climate Discourses
 
  • Introductory Chapter from This Changes Everything by Naomi Klein

  • The Overstory by Norman Powers

  • Crashing Waves Documentary by John Bennet and Vincy Lopez

  • A Life On Our Planet by David Attenborough

  • Mike Hulme (2023) Climate Change isn’t Everything: Liberating Climate Politics from Alarmism. Cambridge: Polity

  • Climate change and visual imagery – On  how changing climate is depicted in photos, films and graphics. A critical look at documentary photography (Eg Genesis by Sebastiao Salgado, NatGeo climate change imagery, NASA/NOAA graphics),  documentaries (Don’t Look Up) 

Unit-4
Teaching Hours:10
Climate Ethics and Justice
 
  • Distributive Justice: 

  • Multi-Generational Justice

    • Indigenous case. 

    • Excerpts from Susan A. Crate, Mark Nuttall (Eds) (2024) Anthropology and Climate Change: From Transformations to Worldmaking, 3rd Edition, 

    •  Excerpts from Amitav Ghosh (2021) The Nutmeg’s Curse Parables for a Planet in Crisis. Chicago: University of Chicago Press

  • Multispecies Justice

    • Multispecies Justice: Theories, Challenges, and a Research Agenda for Environmental Politics by Danielle Celermajer et al 

    • Leviathan,  documentary by Lucien Castaing-Taylor, Verena Paravel

Unit-4
Teaching Hours:10
Climate Ethics and Justice
 
  • Distributive Justice: 

  • Multi-Generational Justice

    • Indigenous case. 

    • Excerpts from Susan A. Crate, Mark Nuttall (Eds) (2024) Anthropology and Climate Change: From Transformations to Worldmaking, 3rd Edition, 

    •  Excerpts from Amitav Ghosh (2021) The Nutmeg’s Curse Parables for a Planet in Crisis. Chicago: University of Chicago Press

  • Multispecies Justice

    • Multispecies Justice: Theories, Challenges, and a Research Agenda for Environmental Politics by Danielle Celermajer et al 

    • Leviathan,  documentary by Lucien Castaing-Taylor, Verena Paravel

Unit-4
Teaching Hours:10
Climate Ethics and Justice
 
  • Distributive Justice: 

  • Multi-Generational Justice

    • Indigenous case. 

    • Excerpts from Susan A. Crate, Mark Nuttall (Eds) (2024) Anthropology and Climate Change: From Transformations to Worldmaking, 3rd Edition, 

    •  Excerpts from Amitav Ghosh (2021) The Nutmeg’s Curse Parables for a Planet in Crisis. Chicago: University of Chicago Press

  • Multispecies Justice

    • Multispecies Justice: Theories, Challenges, and a Research Agenda for Environmental Politics by Danielle Celermajer et al 

    • Leviathan,  documentary by Lucien Castaing-Taylor, Verena Paravel

Unit-5
Teaching Hours:10
Climate Action
 
  • Climate Climate Change Mitigation

  • Climate Change Adaptation

  • Chapters 17, 18 and 19 from Shades of Blue by Harini Nagendra and Seema Mundoli

 

  • Field Trip related to Climate Action – Eg. The Sundarbans facing sea level rise and frequent flooding, or Southwestern coast facing more intense storms of late

  • Excerpts from Michale Mann (2021) The New Climate War: The Fight to Take Back Our Planet, New York: Public Affairs

  • “Despatches”: Excerpts of the best climate change reporting in international media. 

Unit-5
Teaching Hours:10
Climate Action
 
  • Climate Climate Change Mitigation

  • Climate Change Adaptation

  • Chapters 17, 18 and 19 from Shades of Blue by Harini Nagendra and Seema Mundoli

 

  • Field Trip related to Climate Action – Eg. The Sundarbans facing sea level rise and frequent flooding, or Southwestern coast facing more intense storms of late

  • Excerpts from Michale Mann (2021) The New Climate War: The Fight to Take Back Our Planet, New York: Public Affairs

  • “Despatches”: Excerpts of the best climate change reporting in international media. 

Unit-5
Teaching Hours:10
Climate Action
 
  • Climate Climate Change Mitigation

  • Climate Change Adaptation

  • Chapters 17, 18 and 19 from Shades of Blue by Harini Nagendra and Seema Mundoli

 

  • Field Trip related to Climate Action – Eg. The Sundarbans facing sea level rise and frequent flooding, or Southwestern coast facing more intense storms of late

  • Excerpts from Michale Mann (2021) The New Climate War: The Fight to Take Back Our Planet, New York: Public Affairs

  • “Despatches”: Excerpts of the best climate change reporting in international media. 

Text Books And Reference Books:

https://idronline.org/article/climate-emergency/ipcc-climate-change-report-what-does-it-mean-for-india/?gad_source=1&gclid=Cj0KCQjw8J6wBhDXARIsAPo7QA8kjKJ3bEN9ARd3RFDG9lz0JZuRLXqjBZ2r25PAr74d9VNqUjqBZ8saAgw8EALw_wcB

  • Register, E. T. (2020). Understanding Ecological Threats, Resilience and Peace. Institute for Economics and Peace. http://visionofhumanity.org/app/uploads/2020/09/ETR_2020_web-1.pdf

  • Thunberg, G. (2024). The climate book: The facts and the solutions. Penguin.

  • 30 Graphs about Climate Change by The New York Times: https://www.nytimes.com/2024/01/31/learning/lesson-plans/teach-about-climate-change-with-30-graphs-from-the-new-york-times.html 

  • Bernstein, J. (2024). Mike Hulme. Climate change isn’t everything: liberating climate politics from alarmism: Polity Press, 2023.

  • Bernstein, J. (2024). Mike Hulme. Climate change isn’t everything: liberating climate politics from alarmism: Polity Press, 2023.

  • Crate, S. A., & Nuttall, M. (Eds.). (2023). Anthropology and Climate Change: From Transformations to Worldmaking. Taylor & Francis.

  • Ghosh, A. (2021). The nutmeg's curse: Parables for a planet in crisis. In The Nutmeg's Curse. University of Chicago Press.

  • Nagendra, H., & Mundoli, S. (2023). Shades of Blue: Connecting the Drops in India's Cities. Penguin Random House India Private Limited.

  • Mann, M. E. (2021). The new climate war: The fight to take back our planet. PublicAffairs.

Essential Reading / Recommended Reading
  • The Overstory by Norman Powers

  • Crashing Waves by John Bennet and Vincy Lopez

  • A Life On Our Planet by David Attenborough

  • Leviathan by Lucien Castaing-Taylor and Verena Paravel

  • Our Climate Now(an excerpt from Climate.Copernicus.Eu website)

Evaluation Pattern

The course shall have a regular CIA- MSE -ESE model. 

Assessment Outline

CIA1: Selection and evaluation of a case study from India - 20 Marks

MSE: Centralised Written Examination - 50 Marks (2 Hours)

CIA3: Group Presentation & Exhibition - 20 Marks 

 

ESE: Centralised Written Examination - 50 Marks (2 Hours)

MEL291 - BORDERS, MIGRATIONS AND IDENTITIES (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course introduces the students to the notions and concepts of borders, bordering,

territorialization and its implications on the understanding of nation, identities, geopolitics,

and geoeconomics. The course provides a wide range of topics in an interdisciplinary way

in order to understand the multiple manifestations of borders at the global, national, and

local level. This course combines rigorous theoretical framework to analyze borders with

the requirements of empirical research work. Fieldwork is an integral component of the

course.

Learning Outcome

CO1: Define, describe, summarize, and interpret concepts and theories of borders, migration, and identity.

CO2: Contrast, connect, and correlate various concepts and theories of borders, migration, and identity with textual, audio-visual, and empirical data.

CO3: Reframe the concepts through analytically criticizing textual, audio-visual, and empirical data on the basis of readings prescribed in the syllabus.

Unit-1
Teaching Hours:10
Conceptualizing Borders and Global Bordering Practices
 

Unit Description: This unit will introduce the students to the concepts used in the larger field

of Border Studies. The unit is designed to acquaint the students of the various approaches in

studying borders.

Vaughan-Williams, N. (2016) ‘Borders’, in Ni Mhurchu, A. and Shindo, R. (eds.), Critical Imaginations in

International Relations, London: Routledge, pp 11-27

 

Rumford, Chris (2012) ‘Towards a Multiperspectival Study of Borders‘ Geopolitics, 17:4 pp 887-902

Mezzadra S, Neilson B (2012). “Between Inclusion and Exclusion: On the Topology of Global Space

and Borders.” Theory, Culture & Society. 29(4-5):58-75. doi:10.1177/0263276412443569

Stacey K. Sowards (2019) Bordering Through Place/s, Difference/s, and Language/s:

Intersections of Border and Feminist Theories, Women's Studies in Communication,

42:2, 120-124, DOI: 10.1080/07491409.2019.1605131

Walia, Harsha (2021) Border and Rule: Global Migration, Capitalism, and the Rise of Racist

 

Nationalism

Unit-1
Teaching Hours:10
Conceptualizing Borders and Global Bordering Practices
 

Unit Description: This unit will introduce the students to the concepts used in the larger field

of Border Studies. The unit is designed to acquaint the students of the various approaches in

studying borders.

Vaughan-Williams, N. (2016) ‘Borders’, in Ni Mhurchu, A. and Shindo, R. (eds.), Critical Imaginations in

International Relations, London: Routledge, pp 11-27

 

Rumford, Chris (2012) ‘Towards a Multiperspectival Study of Borders‘ Geopolitics, 17:4 pp 887-902

Mezzadra S, Neilson B (2012). “Between Inclusion and Exclusion: On the Topology of Global Space

and Borders.” Theory, Culture & Society. 29(4-5):58-75. doi:10.1177/0263276412443569

Stacey K. Sowards (2019) Bordering Through Place/s, Difference/s, and Language/s:

Intersections of Border and Feminist Theories, Women's Studies in Communication,

42:2, 120-124, DOI: 10.1080/07491409.2019.1605131

Walia, Harsha (2021) Border and Rule: Global Migration, Capitalism, and the Rise of Racist

 

Nationalism

Unit-1
Teaching Hours:10
Conceptualizing Borders and Global Bordering Practices
 

Unit Description: This unit will introduce the students to the concepts used in the larger field

of Border Studies. The unit is designed to acquaint the students of the various approaches in

studying borders.

Vaughan-Williams, N. (2016) ‘Borders’, in Ni Mhurchu, A. and Shindo, R. (eds.), Critical Imaginations in

International Relations, London: Routledge, pp 11-27

 

Rumford, Chris (2012) ‘Towards a Multiperspectival Study of Borders‘ Geopolitics, 17:4 pp 887-902

Mezzadra S, Neilson B (2012). “Between Inclusion and Exclusion: On the Topology of Global Space

and Borders.” Theory, Culture & Society. 29(4-5):58-75. doi:10.1177/0263276412443569

Stacey K. Sowards (2019) Bordering Through Place/s, Difference/s, and Language/s:

Intersections of Border and Feminist Theories, Women's Studies in Communication,

42:2, 120-124, DOI: 10.1080/07491409.2019.1605131

Walia, Harsha (2021) Border and Rule: Global Migration, Capitalism, and the Rise of Racist

 

Nationalism

Unit-2
Teaching Hours:10
Migration as Border Crossing Practice
 

Unit Description: This unit is designed to make students aware of the phenomena of crossing

national and international borders as an everyday practice that redefines the notion and

practices of nationhood, subjecthood, and citizenship.

Mountz, A. (2015) ‘In/visibility and the Securitization of Migration: Shaping Publics through Border

Enforcement on Islands’, Cultural Politics, Volume 11, Number 2: pp. 184-200.

Samaddar, Ranabir (2020). Borders of an Epidemic: Covid-19 and Migrant Workers.

Samaddar, Ranabir (1999). “Shefali” in The Marginal Nation: Transborder Migration from

Bangladesh to West Bengal

Gloria E. Anzaldúa (1987). Borderlands/La Frontera: The New Mestiza

Foucault, Michel (2003) Society Must Be Defended: Lectures at the College de France,

1975- 76, edited by Mauro Bertani and Alessandro Fontana. New York: Picador

Unit-2
Teaching Hours:10
Migration as Border Crossing Practice
 

Unit Description: This unit is designed to make students aware of the phenomena of crossing

national and international borders as an everyday practice that redefines the notion and

practices of nationhood, subjecthood, and citizenship.

Mountz, A. (2015) ‘In/visibility and the Securitization of Migration: Shaping Publics through Border

Enforcement on Islands’, Cultural Politics, Volume 11, Number 2: pp. 184-200.

Samaddar, Ranabir (2020). Borders of an Epidemic: Covid-19 and Migrant Workers.

Samaddar, Ranabir (1999). “Shefali” in The Marginal Nation: Transborder Migration from

Bangladesh to West Bengal

Gloria E. Anzaldúa (1987). Borderlands/La Frontera: The New Mestiza

Foucault, Michel (2003) Society Must Be Defended: Lectures at the College de France,

1975- 76, edited by Mauro Bertani and Alessandro Fontana. New York: Picador

Unit-2
Teaching Hours:10
Migration as Border Crossing Practice
 

Unit Description: This unit is designed to make students aware of the phenomena of crossing

national and international borders as an everyday practice that redefines the notion and

practices of nationhood, subjecthood, and citizenship.

Mountz, A. (2015) ‘In/visibility and the Securitization of Migration: Shaping Publics through Border

Enforcement on Islands’, Cultural Politics, Volume 11, Number 2: pp. 184-200.

Samaddar, Ranabir (2020). Borders of an Epidemic: Covid-19 and Migrant Workers.

Samaddar, Ranabir (1999). “Shefali” in The Marginal Nation: Transborder Migration from

Bangladesh to West Bengal

Gloria E. Anzaldúa (1987). Borderlands/La Frontera: The New Mestiza

Foucault, Michel (2003) Society Must Be Defended: Lectures at the College de France,

1975- 76, edited by Mauro Bertani and Alessandro Fontana. New York: Picador

Unit-3
Teaching Hours:10
Margins of Identities
 

Unit Description: This unit acquaints the students with the complexities that surrounds the

issue of identity, care, and welfare when looked through the lens of borders. Identities in this

unit is studied as a bordering practice that constitutes caste, race, gender, and biopolitics.

Mbembe, Achille (2003) ‘Necropolitics’ Public Culture 15.1 11-40.

Tyler, Imogen (2018) ‘The hieroglyphics of the border: racial stigma in neoliberal Europe,'

Ethnic and Racial Studies, Vol 41 Issue 10, pp. 1783-1801.

Ritu Menon (2003). “Birth of Social Security Commitments-What Happened in the West.”

Farhana Ibrahim (2005). "Defining a Border: Harijan Migrants and the State in Kachchh."

Economic and Political Weekly , Apr. 16-22, 2005, Vol. 40, No. 16 (Apr. 16-22, 2005), pp.

1623-1630

 

Fernandez, B. 2017. “Queer Border Crossers: Pragmatic Complicities, Indiscretions and

Subversions”

Unit-3
Teaching Hours:10
Margins of Identities
 

Unit Description: This unit acquaints the students with the complexities that surrounds the

issue of identity, care, and welfare when looked through the lens of borders. Identities in this

unit is studied as a bordering practice that constitutes caste, race, gender, and biopolitics.

Mbembe, Achille (2003) ‘Necropolitics’ Public Culture 15.1 11-40.

Tyler, Imogen (2018) ‘The hieroglyphics of the border: racial stigma in neoliberal Europe,'

Ethnic and Racial Studies, Vol 41 Issue 10, pp. 1783-1801.

Ritu Menon (2003). “Birth of Social Security Commitments-What Happened in the West.”

Farhana Ibrahim (2005). "Defining a Border: Harijan Migrants and the State in Kachchh."

Economic and Political Weekly , Apr. 16-22, 2005, Vol. 40, No. 16 (Apr. 16-22, 2005), pp.

1623-1630

 

Fernandez, B. 2017. “Queer Border Crossers: Pragmatic Complicities, Indiscretions and

Subversions”

Unit-3
Teaching Hours:10
Margins of Identities
 

Unit Description: This unit acquaints the students with the complexities that surrounds the

issue of identity, care, and welfare when looked through the lens of borders. Identities in this

unit is studied as a bordering practice that constitutes caste, race, gender, and biopolitics.

Mbembe, Achille (2003) ‘Necropolitics’ Public Culture 15.1 11-40.

Tyler, Imogen (2018) ‘The hieroglyphics of the border: racial stigma in neoliberal Europe,'

Ethnic and Racial Studies, Vol 41 Issue 10, pp. 1783-1801.

Ritu Menon (2003). “Birth of Social Security Commitments-What Happened in the West.”

Farhana Ibrahim (2005). "Defining a Border: Harijan Migrants and the State in Kachchh."

Economic and Political Weekly , Apr. 16-22, 2005, Vol. 40, No. 16 (Apr. 16-22, 2005), pp.

1623-1630

 

Fernandez, B. 2017. “Queer Border Crossers: Pragmatic Complicities, Indiscretions and

Subversions”

Unit-4
Teaching Hours:10
Geopolitics and Geoeconomics in a Bordered World
 

Unit Description: This unit serves as an introduction to the interdisciplinary relation and

interface between political economy, international relations, and political theory.

Brian Kahin and Charles Nesson (1999). Borders in Cyberspace: Information Policy and the

Global Information Infrastructure

Michael G. Plummer, Peter J. Morgan and Ganeshan Wignaraja (2016). Connecting Asia

Infrastructure for Integrating South and Southeast Asia

Hillman, Jonathan E (2020). The Emperor’s New Road: China and the Project of the

Century. New Haven, CT: Yale University Press.

Schmitt, Carl (2003) The Nomos of the Earth: In the International Law of the Jus Publicum

Europaeum

Unit-4
Teaching Hours:10
Geopolitics and Geoeconomics in a Bordered World
 

Unit Description: This unit serves as an introduction to the interdisciplinary relation and

interface between political economy, international relations, and political theory.

Brian Kahin and Charles Nesson (1999). Borders in Cyberspace: Information Policy and the

Global Information Infrastructure

Michael G. Plummer, Peter J. Morgan and Ganeshan Wignaraja (2016). Connecting Asia

Infrastructure for Integrating South and Southeast Asia

Hillman, Jonathan E (2020). The Emperor’s New Road: China and the Project of the

Century. New Haven, CT: Yale University Press.

Schmitt, Carl (2003) The Nomos of the Earth: In the International Law of the Jus Publicum

Europaeum

Unit-4
Teaching Hours:10
Geopolitics and Geoeconomics in a Bordered World
 

Unit Description: This unit serves as an introduction to the interdisciplinary relation and

interface between political economy, international relations, and political theory.

Brian Kahin and Charles Nesson (1999). Borders in Cyberspace: Information Policy and the

Global Information Infrastructure

Michael G. Plummer, Peter J. Morgan and Ganeshan Wignaraja (2016). Connecting Asia

Infrastructure for Integrating South and Southeast Asia

Hillman, Jonathan E (2020). The Emperor’s New Road: China and the Project of the

Century. New Haven, CT: Yale University Press.

Schmitt, Carl (2003) The Nomos of the Earth: In the International Law of the Jus Publicum

Europaeum

Unit-5
Teaching Hours:10
Cultural Representations of Border
 

Unit Description: Borders and bordering practices have left an indelible mark on the culture

and art of nations and communities. This unit through analysis of films, literature, and

popular culture discusses aesthetic representation of borders.

Saadat Hasan Manto- “Toba Tek Singh” and “The Dog of Tetwal.” (Literature)

No Man’s Land (Film)

This Side, That Side (Graphic Narratives)

Partition Museums (Museum)

Unit-5
Teaching Hours:10
Cultural Representations of Border
 

Unit Description: Borders and bordering practices have left an indelible mark on the culture

and art of nations and communities. This unit through analysis of films, literature, and

popular culture discusses aesthetic representation of borders.

Saadat Hasan Manto- “Toba Tek Singh” and “The Dog of Tetwal.” (Literature)

No Man’s Land (Film)

This Side, That Side (Graphic Narratives)

Partition Museums (Museum)

Unit-5
Teaching Hours:10
Cultural Representations of Border
 

Unit Description: Borders and bordering practices have left an indelible mark on the culture

and art of nations and communities. This unit through analysis of films, literature, and

popular culture discusses aesthetic representation of borders.

Saadat Hasan Manto- “Toba Tek Singh” and “The Dog of Tetwal.” (Literature)

No Man’s Land (Film)

This Side, That Side (Graphic Narratives)

Partition Museums (Museum)

Unit-6
Teaching Hours:10
Fieldwork
 

This unit will be a guided introduction to qualitative research methods in the studying of

border at various scales-municipal, city, district, state, and nation.

Unit-6
Teaching Hours:10
Fieldwork
 

This unit will be a guided introduction to qualitative research methods in the studying of

border at various scales-municipal, city, district, state, and nation.

Unit-6
Teaching Hours:10
Fieldwork
 

This unit will be a guided introduction to qualitative research methods in the studying of

border at various scales-municipal, city, district, state, and nation.

Text Books And Reference Books:

Saadat Hasan Manto- “Toba Tek Singh” and “The Dog of Tetwal.” (Literature)

Schmitt, Carl (2003) The Nomos of the Earth: In the International Law of the Jus Publicum

Europaeum

Essential Reading / Recommended Reading

Brian Kahin and Charles Nesson (1999). Borders in Cyberspace: Information Policy and the

Global Information Infrastructure

Michael G. Plummer, Peter J. Morgan and Ganeshan Wignaraja (2016). Connecting Asia

Infrastructure for Integrating South and Southeast Asia

Hillman, Jonathan E (2020). The Emperor’s New Road:

Evaluation Pattern

CIA I: For CIA 1, the student will be asked to do a pilot study of a chosen bordering

practice either at the city or the state level. It will be evaluated on the selection of theme,

rationale

 

of the study, theoretical and methodological framework, (20 marks).

CIA II - Mid Semester Examination: Section A (10X5=50 marks) – Centralized. These will

be written examination to test conceptual understanding of the units.

CIA III: The student is required to use the data collected in the pilot study and develop a

first draft of a research paper which will include literature review, completely worked out

methodological section, preliminary data analysis and findings. (20 marks)

End Semester Examination: Centralized examination of 100 marks.

MSA291 - CORPORATE SOCIAL RESPONSIBILITY (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:60
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course introduces the idea of CSR from a conceptual, historical and theoretical perspective and also addresses the ongoing debates. Detailed analysis of the policies and frameworks related to CSR implementation in India is made considering the employability of CSR professionals. While discussing the scope of CSR for sustainable development, references will be made to SDG goals.

 

 

Learning Outcome

CO1: Explain the conceptual and theoretical framework of CSR.

CO2: Explain the history and evolution of the concept of CSR and the debates around it both at the global and national levels.

CO3: Discuss the legal framework for CSR implementation in India.

CO4: Evaluate the potential of CSR to meet the SDGs.

Unit-1
Teaching Hours:20
Introduction to CSR
 

1.      CSR: Definition, Concepts, Elements of Social Responsibility, drivers of CSR, CSR Pyramid (AB Carroll)

2.      History and Evolution of CSR (International)

3.      History and Evolution of CSR (India)

4.      CSR in Global Context - Norms and principles, codes of conduct, certification and labelling, reporting, management standards, social investment, lending, governmental actions.

Unit-1
Teaching Hours:20
Introduction to CSR
 

1.      CSR: Definition, Concepts, Elements of Social Responsibility, drivers of CSR, CSR Pyramid (AB Carroll)

2.      History and Evolution of CSR (International)

3.      History and Evolution of CSR (India)

4.      CSR in Global Context - Norms and principles, codes of conduct, certification and labelling, reporting, management standards, social investment, lending, governmental actions.

Unit-1
Teaching Hours:20
Introduction to CSR
 

1.      CSR: Definition, Concepts, Elements of Social Responsibility, drivers of CSR, CSR Pyramid (AB Carroll)

2.      History and Evolution of CSR (International)

3.      History and Evolution of CSR (India)

4.      CSR in Global Context - Norms and principles, codes of conduct, certification and labelling, reporting, management standards, social investment, lending, governmental actions.

Unit-2
Teaching Hours:10
Theoretical Foundations of CSR
 

1.       Instrumental theories: Maximizing the shareholder value, strategies for achieving competitive advantage, cause related marketing

2.      Political theories: corporate constitutionalism, integrative social contract theory, corporate citizenship

3.      Integrative theories: Issues management, principle of public responsibility, stakeholder management, corporate social performance

4.       Ethical theories: Normative stakeholder theories, the common good approach, universal good and sustainable development

Unit-2
Teaching Hours:10
Theoretical Foundations of CSR
 

1.       Instrumental theories: Maximizing the shareholder value, strategies for achieving competitive advantage, cause related marketing

2.      Political theories: corporate constitutionalism, integrative social contract theory, corporate citizenship

3.      Integrative theories: Issues management, principle of public responsibility, stakeholder management, corporate social performance

4.       Ethical theories: Normative stakeholder theories, the common good approach, universal good and sustainable development

Unit-2
Teaching Hours:10
Theoretical Foundations of CSR
 

1.       Instrumental theories: Maximizing the shareholder value, strategies for achieving competitive advantage, cause related marketing

2.      Political theories: corporate constitutionalism, integrative social contract theory, corporate citizenship

3.      Integrative theories: Issues management, principle of public responsibility, stakeholder management, corporate social performance

4.       Ethical theories: Normative stakeholder theories, the common good approach, universal good and sustainable development

Unit-3
Teaching Hours:15
CSR and Sustainable Development Goals
 

1. CSR as a tool to achieve SDGs : CSR and social value creation

2.CSR and Inclusive Growth (SDGs 1,2,4,5,9)

3. SR and Environmental  Sustainability (  SDGs 13,14,15)

4.  CSR and Labour Related Issues (SDG 8)

5. CSR and Public health : Responses during Covid-19 (SDGs 3,6)C

5. Ethical and Governance Issues related to CSR : good vs bad industries (case study: tobacco companies and CSR)

Unit-3
Teaching Hours:15
CSR and Sustainable Development Goals
 

1. CSR as a tool to achieve SDGs : CSR and social value creation

2.CSR and Inclusive Growth (SDGs 1,2,4,5,9)

3. SR and Environmental  Sustainability (  SDGs 13,14,15)

4.  CSR and Labour Related Issues (SDG 8)

5. CSR and Public health : Responses during Covid-19 (SDGs 3,6)C

5. Ethical and Governance Issues related to CSR : good vs bad industries (case study: tobacco companies and CSR)

Unit-3
Teaching Hours:15
CSR and Sustainable Development Goals
 

1. CSR as a tool to achieve SDGs : CSR and social value creation

2.CSR and Inclusive Growth (SDGs 1,2,4,5,9)

3. SR and Environmental  Sustainability (  SDGs 13,14,15)

4.  CSR and Labour Related Issues (SDG 8)

5. CSR and Public health : Responses during Covid-19 (SDGs 3,6)C

5. Ethical and Governance Issues related to CSR : good vs bad industries (case study: tobacco companies and CSR)

Unit-4
Teaching Hours:15
Implementation and Governance of CSR in India
 

1.      Evolution of Indian CSR Framework -Pre Companies Bill 2012

2.      Companies Act 2013

3.      Amendments to Companies Act Section 135

4.      Case studies on CSR implementation – Agencies, Models & Best practices

Unit-4
Teaching Hours:15
Implementation and Governance of CSR in India
 

1.      Evolution of Indian CSR Framework -Pre Companies Bill 2012

2.      Companies Act 2013

3.      Amendments to Companies Act Section 135

4.      Case studies on CSR implementation – Agencies, Models & Best practices

Unit-4
Teaching Hours:15
Implementation and Governance of CSR in India
 

1.      Evolution of Indian CSR Framework -Pre Companies Bill 2012

2.      Companies Act 2013

3.      Amendments to Companies Act Section 135

4.      Case studies on CSR implementation – Agencies, Models & Best practices

Text Books And Reference Books:

Agarwal, S. (2008).Corporate Responsibility in India.New Delhi: Sage.

Crane, A. (ed.). (2008). The Oxford handbook of Corporate Social Responsibility.Oxford Handbooks Online.

Crowther, D., &Guler A. (2008).Corporate Social Responsibility.Ventus Publishing House.

GoI (2011).National Voluntary Guidelines. New Delhi: Ministry of Corporate Affairs.

GoI (2013).Companies Act. New Delhi: Ministry of Corporate Affairs.

Maira, A.(2013). India’s 2% CSR Law.Economic and Political Weekly, 48 (38)

Mele, D., &Garriga, E. (2004).Corporate Responsibility Theories: Mapping the Territory. In Journal of Business Ethics. 51-71. Netherlands: Kluwer Academic Publishers.

Essential Reading / Recommended Reading

Baxi, C.V &Rupamanjri S R. (2012).Corporate Social Responsibility. New Delhi: Vikas Publishing House.

Bob &Hartsuikar. (2007). Theory of CSR: Its Evolutionary Path and Road Ahead.Oxford :Blackwell.

Brammer, S., Jackson &Matton. (2012). Corporate Social Responsibility And Institutional Theory: New Perspectives On Private Governance. Socio-Economic Review.3-28.

Burchell, J. (2008). The Corporate Social Responsibility Reader. New York: Routledge.

ElAlfy, A. (2020). Redefining strategic corporate social responsibility (CSR) in the sustainable development goals (SDGs) world.

Mullerat, R. (2010). International Corporate Social Responsibility: the role of corporations in the economic order of the 21 st century. Austin: Aspen Publishers

Prasad, K. (2009). Corporate Governance. New York: Prentice Hall India.

Rodrigues &Branco. (2007). Positioning Stakeholder Theory within the Debate on Corporate Social Responsibility. Electronic Journal of Business Ethics and OrganisationalStudies.12(1).

Schonherr, N., Findler, F., & Martinuzzi, A. (2017). Exploring the interface of CSR and the sustainable development goals. Transnational Corporations, 24(3), 33 47.

Steiner, J. F & Steiner, G. A. (2009).Business, Government and Society (12 thed.). New York: McGraw Hill.

Sundar, P. (2013). Business and community: The Story of Corporate Responsibility in India. New York: Sage

Evaluation Pattern

PATTERN FOR CONTINUOUS INTERNAL ASSESSMENT (CIA)

 

 CIA 1 - 10

CIA 2 Mid Sem-25 

CIA 3 - 10

Attendance - 5

Endsem exam - 50

MCN5013 - INTERNATIONAL AND GLOBAL COMMUNICATION (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course introduces the students to the global dimensions of communication and media. The global perspective will enable students to develop a wider understanding of the subject and enhance critical thinking of the various aspects of media such as global news coverage, monopoly, entertainment, domination of message and meaning.

Learning Outcome

CO1: You will understand and compare systems of media, communication and culture from a global perspective.

CO2: You will be able to critically analyse the impact of various social and political philosophies on the media.

CO3: You will be equipped to critically engage with global communication theories and inspired to ground your empirical research in a global perspective.

CO4: You will be able to appreciate the cultural economy of global media production.

Unit-1
Teaching Hours:15
Understanding International Communication
 

 

  1. What is international communication? 

  2. International communication in the internet age 

  3. International flow of information

  4.  New World Information & Communication Order (NWICO).

  5. Towards an integrative view of balanced information flow  

Unit-2
Teaching Hours:15
Theories of International Communication
 

 

  1. Modernising theory & Dependency theory 

  2. World systems

  3. Structural imperialism, Hegemony, Propaganda 

  4. Global village, Technological determinism

  5. Globalisation, Cultural imperialism 

  6. Theories of information society

  7.  

Unit-3
Teaching Hours:15
International Media Organisations
 

 

  1. News agencies- evolution, function and typology;

  2.  Broadcast networks- BBC, CNN, Al-Jazeera, CCTV, Russia TV;  

  3. Online social media- Social networking, News portals

  4. Reporters without Borders & CPJ

  5. UNESCO-GAPMIL session

Unit-4
Teaching Hours:15
International Communication and Cultural Production
 

 

  1. Soft Power and Counter Flow

  2. Indian Animation & Global Hollywood

  3. Anime, K-POP & Korean wave

  4. Bollywood across borders

  5. Sports as Global Culture: IPL, NBA and Others   

Text Books And Reference Books:

 

  • Gudykunst,William B. (2003). Cross-Cultural and Intercultural Communication. Sage Publications, Inc.

  • Thussu, D. K. (2018). International communication: Continuity and change. Bloomsbury Publishing.

  • Thussu, D. (2013). Communicating India’s soft power: Buddha to Bollywood. Springer.

Essential Reading / Recommended Reading

 

 

  • Kamalipour, Yahya. (2007). Global Communication. Wadsworth, CA.

  • Silverblatt, Art & Zlobin, Nicolai. (2004). International Communication: A Media Literacy Approach. M.E Sharpe, New York. 

Evaluation Pattern

The course follows a Learner-Centered Approach (LCA) in andragogy.

Assignment Outline:  

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

Rationale for submission based assessment: Submission-based assessment for this theory paper cultivates higher-order thinking skills, the application of knowledge, and effective communication—critical elements for both academic and professional achievement. Proficiency in communicating complex ideas through written reports or presentations is particularly essential in this subject, aligning with the demands of various professional contexts.

Both assessments are based on the Formative Assessment of students based on two submissions, a presentation and a VIVA VOCE. As this course aims to cultivate adaptability to various media contexts, and intercultural competence through critically engaging with global texts, what requires assessment are the higher-order skills such as Analysis and practice of intercultural communication. This is the rationale behind choosing a formative assessment with a VIVA-VOCE.

Sample Assignments:

Assignment 1: Reflective analysis of exposure to Global Media

Assignment 2: Comparative study of two international news channels on a common topic

Assignment 3: Tracing global media linkages

Assignment 4: Global media Project

MCN5023 - MEDIA LAW, ETHICS AND POLICY (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Media practitioners need to know the laws that affect them, the ethical principles that help them navigate professional conduct and the policies that govern the media business.

Learning Outcome

CO1: Appreciate the historical and philosophical evolution of media laws and ethics.

CO2: Understand the constitutional framework for freedom of speech and expression.

CO3: Examine the various laws that affect the practice of media.

CO4: Analyse the ethical dilemmas in conducting professional practice

CO5: Evaluate the need for a comprehensive media policy in the country.

Unit-1
Teaching Hours:15
Freedom of Speech & Expression
 

 

  1. Constitution of India- salient features

  2. Fundamental Rights- Article 19(1)(a) & Article 19(2)

  3. Concept of free speech- Philosophical to Constitutional

  4. Freedom of the press- Indian context

  5. Case laws- Supreme Court decisions on FOP

  6. Comparative press freedom- UK, US and India

Unit-2
Teaching Hours:15
Media Law
 

 

  1. History of press legislation- Indian context

  2. Defamation law- Civil & Criminal

  3. Censorship- film censor board

  4. Sedition- Bharatiya Nyaya Sanhita, 2023

  5. Copyright Act- Intellectual Property Rights

  6. Contempt of Courts- Civil & criminal

  7. Privileges- Members of Parliament

Unit-3
Teaching Hours:15
Additional Media Laws
 

 

  1. Information Technology Act, 2000- Amendment Act 2008 & Amendment Act 2023

  2. IT (Guidelines for Intermediaries and Digital Media Ethics Code) Rules, 2021- Social media & OTT platforms

  3. Right to Information Act, 2005- Dilution through Amendment Act 2019, 2023

  4. Prasar Bharati Act- Autonomy for AIR & Doordarshan

  5. Broadcasting Services Regulation Bill, 2023- Regulation of broadcasting in India

  6. Right to Privacy- Supreme Court decision

  7. Digital Personal Data Protection Act, 2023- Digital privacy

Unit-4
Teaching Hours:15
Media Ethics
 

 

  1. Ethics- Principles of Media Ethics

  2. Press Council of India

  3. Self-regulation by media- NBA/NBDSA

  4. Ombudsman- Reader’s Editor in Hindu

  5. Case Study- Fake news, paid news, sting operations, and SLAPP

Text Books And Reference Books:

 

  1. Saxena, Nandan. (2023). Media Laws & Indian Constitution. Asia Publishers & Distributors, New Delhi.

  2. Sethy, Nilanchala. (2017). Press and Media Laws- Its Impact on the Administration of Justice. Regal Publications, New Delhi.

  3. Gupta, Ruchika. (2015). Media Laws & Ethics. Rajat Publications, New Delhi.

  4. Sharma, Kishore. (2010). Freedom of Press- The Rise of People’s Journalism. Centrum Press, New Delhi.

  5. Verghese, B. G. (Ed). (2003). Breaking the Big Story- Great Moments in Indian Journalism. Viking-Penguin Books India (P) Ltd, New Delhi. 

  6. Thakurta, Paranjoy Guha. (2012). Media Ethics- Truth Fairness and Objectivity. Oxford University Press, New Delhi. 

Essential Reading / Recommended Reading

 

  1. Craft, Stephanie & Davis, Charles. N. (2016). Principles of American Journalism- An Introduction. Routledge, New York.

  2. Keeble, Richard. (2009). Ethics for Journalists. Routledge, London.

  3. Mudgal, Rahul. (2009). Journalism and Law. Sarup Book Publishers Pvt Ltd, New Delhi.

  4. Ravindranath, P.K. (2007). Press Laws & Ethics of Journalism. Authors Press, New Delhi.

  5. Basu, Durga Das. (2015). Introduction to the Constitution of India (22nd Edition). LexisNexis, India. 

Evaluation Pattern

The course shall follow the regular CIA- MSE -ESE model.

The CIA components could be:

CIA1- Objective test to assess their understanding of the Constitution and its features, emphasising the Freedom of Speech and Expression.

CIA2- Mid Semester Written Exam (Centralised) comprising of Units 1 & 2

CIA3- Flip class- Students will present case studies concerning any of the media laws they study or ethical issues confronting media practice in teams of 3.

 

ESE- Written (Centralised) comprising all units

MCN5033 - PHOTO AND DOCUMENTARY JOURNALISM (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course provides a comprehensive exploration of Photo and Documentary Journalism, focusing on the techniques, ethics, and narrative power of visual storytelling. Students will learn to capture compelling images and create impactful documentaries that inform, inspire, and provoke thought. The course combines theoretical foundations with practical skills in photojournalism and documentary production, enabling students to document real-world events and issues through a critical and ethical lens.

Learning Outcome

CO1: Understand the principles and ethics of photojournalism and documentary journalism.

CO2: Develop technical proficiency in photography, including camera operation, lighting, and composition.

CO3: Produce short documentary films and video features, applying techniques of research, interviewing, and editing.

Unit-1
Teaching Hours:10
Introduction to Photojournalism
 

 

  1. History of photojournalism, Understanding master’s photographic skills

  2. Contemporary photojournalists, Content analysis of prominent news papers’s coverage, News portal, News agencies, Role of photojournalists in a newsroom, Types of news stories and demands of photojournalism. 

  3. Developing eye for news photos-Responsibility, Adding Values, Spontaneity, anticipation, Perspective, Freezing the movement, Documenting history, Contrast, Comparison, Revisit, Abstract and Concrete approach.

Unit-2
Teaching Hours:10
Photographs for Publications
 
  1. Elements of Visual storytelling, Principles, and Ethics of photojournalism, Press Conferences, Political events, Protest, Demonstrations, Sensitive and Controversial settings, Human interest standalone photographs 
  2. Caption Writing, Digital archive, and management of photographs, Reading the mistakes (noise in photographs, overexposure, Poor composition, etc.), authenticating citizen pictures, Copyleft pictures, Photo manipulations.  
Unit-3
Teaching Hours:10
Photo-editing
 
  1. Creating composite images, creative photographs,  Essential tools of Adobe Lightroom, and Photoshop. Quick mobile editing tools.
Unit-4
Teaching Hours:10
Research
 

 

  1. Research and photo story, Storytelling with multiple pictures and perspectives, Developing contacts and accessibility

  2.  Understanding local ethos, Solution oriented interventions, News and Documentary -Spot News, general news

  3.   Logical thinking and solid research -Pitching a story, Visual thinking. Developing a story for video projects.

Unit-5
Teaching Hours:20
Documentary as a Narrative
 

 

  1. Fundamentals of documentary filmmaking, Types, Methods, experiments with content and form- Fundamentals of Videography: Camera Work, Lighting, and Sound

  2. Production of short features-turning research into visuals, intricacies of visual construction, Scriptwriting and Storyboarding

  3. Editing techniques for documentary-pace, style, tone, length and genre - Basics of Video Editing: Software and Techniques, Audio Mixing and Voiceover Recording, Color Correction and Visual Effects

Text Books And Reference Books:

 

  • Photography : By Warren, Bruce
  • Photography : The Definitive Visual History, Tom Ang
  • Kobre, K., & Brill, B. (2008). Photojournalism: The professionals' approach. Amsterdam ; Boston: Focal Press.
  • Hill, J. E., Hill, J., & Schwartz, V. R. (2015). Getting the picture: The visual culture of the news. London: Bloomsbury.
Essential Reading / Recommended Reading
  • History And Practice Of The Art Of Photography Or, The Production Of Pictures       Through The Agency Of Light

  • Ultimate Field Guide To Photography, National Geographic Photography Basics

  • Digital Snaps: The New Face Of Photography, Jonas Larsan, London; I.B.Tauris & Co Ltd, 2014.

  • Elkins James.  Photography Theory. New York: Routledge. 2017.

Evaluation Pattern

Department Level Evaluation

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

Rationale for submission based assessment: Submission-based assessment for this theory paper cultivates higher-order thinking skills, the application of knowledge, and effective communication—critical elements for both academic and professional achievement. Proficiency in communicating complex ideas through written reports or presentations is particularly essential in this subject, aligning with the demands of various professional contexts.

Sample Assignments:

Assignment I –Written assignment/presentation 

Assignment II – Individual Photo-story

Assignment III – Short feature with news angle. 

 

Assignment IV – Short documentary

MCN5133 - CORPORATE COMMUNICATIONS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course is a blend of theory, practice, and skill, equipping students with the right amount of knowledge and prowess, enabling them to have the confidence while working for a corporate entity. The course will focus on understanding the functioning of the corporate organisation and the way communication occurs between the various stakeholders of the organisation. Concepts such as communication for internal wellbeing, external reputation and organisational transparency will take on newer understandings.

Learning Outcome

CO1: Exhibit understanding about the various aspects of corporate communication.

CO2: Utilise the tools of corporate communication.

CO3: Identify & strategize a communication plan for specific purposes.

Unit-1
Teaching Hours:15
Foundations of Corporate Communication
 

 

  • Early history & beginnings of corporate communication-from a global to an Indian perspective.

  • Features of corporate communication-types, nature and USP of each.

  • How different is corporate communication from PR?

  • Role & relevance of corporate communication in the contemporary context

Unit-2
Teaching Hours:15
Stake-Holder Relations
 

 

  • Building, maintaining & sustaining organisation stakeholder relationships.

  • Engaging with internal and external public. Customer, and client care.

  • Managing employees, investors, suppliers, board of directors, community members and leaders, government bodies and institutions.

Unit-3
Teaching Hours:15
Media Relations
 

 

  • Role of organisational communication in media relations-coherence, credibility & ethics.

  • Approaches in handling media-transparency and consistency

  • Media relations and Brand Identity.

  • Media coverage of corporate entities based on the quality of corporate communication-fact driven, relevant and contextual.

Unit-4
Teaching Hours:15
Crisis Communication
 

 

  • Communication flow in the organisation-Top-down, Bottom-up, Vertical/horizontal, Barriers to communication.

  • Preparedness for facing crisis situations-understanding nature and quantum of crisis. Dealing with crisis situations-dissemination of vital information.

  • Tools of Corporate Communication Blogs/Newsletters/Mails/WhatsApp groups/Chat platforms for internal communication. For external communication- Press releases, Press conferences & Interviews, Public events, Exhibitions, Plant visits, Social Media engagements, Media handouts & press kits.

Text Books And Reference Books:
  1. Argenti, Paul A (2012). Corporate Communication. McGraw-Hill/Irwin. USA.
  2. Balmer M T, John. (2017). The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications, and behaviours continuum. European Journal of Marketing
  3. Cees B.M. Van Riel, Charles J. Fombrun (2007).Essentials of Corporate Communication: Implementing. Routledge Pub. NY. USA.
  4. Cornelissen, Joep (2020). Corporate communication: a guide to theory and practice. Sage Publications.
  5. Doorley, John; Garcia, Helio Fred (2015). Reputation management: The key to successful public relations and corporate communication. Routledge Pub. NY. USA.
Essential Reading / Recommended Reading
  • https://www.pdfdrive.com/handbook-of-corporate-communication-and-public-relations-e33416896.html
  • https://www.pdfdrive.com/corporate-communication-a-guide-to-theory-practice-e185760891.html
  • https://www.pdfdrive.com/corporate-identity-and-crisis-response-strategies-challenges-and-opportunities-of-communication-in-times-of-crisis-e174986260.html
  • https://www.pdfdrive.com/corporate-public-affairs-interacting-with-interest-groups-media-and-government-leas-communication-series-leas-communication-series-e185665929.html

 

Evaluation Pattern

Assessment Outline

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

There will be 4 assignments that will represent CIA I, II, III & Final Submission. All assessments are at the department level. This is a practice-based course with more emphasis on skill orientation, thus needing more attention to activities that promote skill learning instead of a written exam apt for a theoretical understanding.

Sample Assignments:

Note: The assignments listed below are sample activities that may be used to assess the students. These are merely indicative of the nature of assessments. The faculty offering the course will design assignments in accordance with the course context & class dynamics.

Assignment I: Objective test on concepts, definitions, terminologies pertinent to corporate communication (20 marks) OR a written test or exercise in class. PR & Corporate Communication related news, company promotion strategies, current information about corporate affairs such as leadership shifts in companies, will be the focus of this course, and that is what will be assessed through the objective test or written exercise.

Assignment II: Team project to be worked on by students in groups of 5-Example-Building a corporate profile for a hypothetical corporate entity. Faculty will provide prompts/cues that have to be incorporated (30 marks). The students must put together a Press Kit for media professionals covering the said event (20 marks). Total 50 marks.

Assignment III: Student presentations-Flip Class (20 marks). Teamwork is essential to students’ individual growth. Flip class, where students in teams of 4-5 will choose topics from the course plan and be the teacher for the moment; is expected to encourage teamwork and peer learning. Within a duration of 25 minutes the students will present their understanding of the chosen topic to class.

End-Semester Assignment: Team project to be worked on by students in groups of 5-Example-Plan an event-Press conference/Press meet/Plant visit/Community engagement for brand building etc. The A to Z of the event to be hosted must be clearly stated on paper. There will be a VIVA to validate the learnings.

Team Project-30

 

VIVA-20

MCN5613A - DATA JOURNALISM (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course has been conceptualised in order to understand the importance, impacts and latest trends of data journalism. The course aims to prepare students for data storytelling by acquiring basic skills to find, collect, extract, clean and analyse data.

Learning Outcome

CO1: Identify the various elements of a data story.

CO2: Publish data stories with basic calculations and analysis.

CO3: Apply different online tools to create data visualisations including charts and maps.

CO4: Apply data storytelling techniques in journalistic writing.

Unit-1
Teaching Hours:8
Introduction to Data Journalism
 
  • Understand data journalism as a concept and importance of data in journalism
  •  Where to find data? Advanced use of Google Search, international data portals, find data using Twitter, using google trends, checking different official websites for finding data, dataset search in Google, Gapminder, statista etc. 
  • Verifying Data- finding credible sources, Criteria to select a dataset for a story, how to question a dataset
  • How data is used for public interest stories, How to find a story in data 
  • Sector-Specific Data Stories 
  • Working with Data sets: Tools for converting dataset into machine readable format, basics of data scraping, ethical data scraping, importing data in google sheets, Data cleaning methods
  • Reading Dataset: Reading dataset and its methodology, finding outliers, finding perspectives, association and correlation, Contextual comparison, locating change and trends, narrow down the datasets with a story angle, Summarising and Simplifying Data Insights, Data Interpretation
Unit-2
Teaching Hours:8
Statistical Tools
 

 

  • Statistics 101 for journalists, data analysis with Google Sheets and Formulas in Excel
  • Basic excel calculations: Sorting and filtering, Sum, Calculation and application of mean and median, Percentage change, internal and external comparison,  finding group subjects for comparison, 
  • Working with large datasets
  • Pivot tables
Unit-3
Teaching Hours:7
Visualisation
 

 

  • Purpose of Data Visualization, Simplifying data for visualisation
  • What makes a good visualisation?
  • Visualisation Types: Bar graph, Pie chart, Tables, maps, Timeline, Heatmaps etc.
  • Working with DIY tools: Datawrapper and Flourish, Basics of Tableau
  • Good vs misleading data visualisation, Do’s and Don’ts of Data Visualisations, Ethical data visualisation
Unit-4
Teaching Hours:7
Writing Data Stories
 
  • Anatomy of a Data Story
  • Data-Driven Leads
  • Data-Driven Writing
  • Writing data stories and publishing it
Text Books And Reference Books:

 

  • Gonick, Larry, and Woollcott Smith. The Cartoon Guide to Statistics. William Morrow, an Imprint of HarperCollins Publishers, 2015.

  • Gray, J., Bounegru, L., Chambers, L., European Journalism Centre., & Open Knowledge Foundation. (2012). The data journalism handbook. Sebastopol, CA: O'Reilly Media.

  • Engebretsen, M., & Kennedy, H. (2020). Data visualisation in society (p. 441). Amsterdam university press.

Essential Reading / Recommended Reading
  • Whole Numbers and Half Truths: What Data Can and Cannot Tell Us About Modern India by Rukmini S.

Evaluation Pattern

Assessment Outline

The course shall not have a regular CIA-MSE and ESE. The students will be given relevant assignments for the course based on the classroom teaching and discussions. The department submits consolidated marks out of a total of 50.

Rationale for submission based assessment: Submission-based assessment for this theory paper cultivates higher-order thinking skills, the application of knowledge, and effective communication—critical elements for both academic and professional achievement. Proficiency in communicating complex ideas through written reports or presentations is particularly essential in this subject, aligning with the demands of various professional contexts.

Sample Assignments:

Assignment 1- Reading and Analysing story

Assignment 2- Data Mining and writing stories

Assignment 3- Creating Data visualisations

 

ESE- Publishing data stories and visualisation online

MCN5613B - BUSINESS JOURNALISM (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

As businesses become more influential in the lives of everyday citizens, the media needs to become more knowledgeable in acting as a watchdog. More than any other beat, covering business requires an understanding of complex numbers and the ability to use data and a compelling narrative to tell the reader a story they need to know and how it will impact their lives.

Learning Outcome

CO1: Understand what is going on in national and global economies

CO2: Discuss the impact of economic cycles on society

CO3: Analyse the impact of macroeconomic development on industries at a macro level and organisations at a micro level

CO4: Write and present compelling business stories

Unit-1
Teaching Hours:6
Introduction to Economy
 

 

  1. Macro and Micro economy (3 hours)

    • Definition with examples; micro - study of individual elements & their impact on market; demand, supply and price; macro - study of aggregate market, inflation, GDP, recession and unemployment

  2. Fiscal & monetary policies (1 hour)

    • Interest rates, impact on inflation, recession/growth

  3. Sectors in economy (30 mins)

    • Primary / Secondary / Services sectors - inter-connectedness

  4. India’s position vis-a-vis global economies; impact of seasons on economy (1 hour)

  5. LPG, FDI policies (30 mins)

Unit-2
Teaching Hours:10
Understanding Business Organisations, Public and Private Markets
 

 

  1. Understanding businesses (3 hours)

    • Sole Proprietors, Partnerships, LLPs, Companies; Advantages & Disadvantages; Regulatory bodies - MCA, Sebi, RBI

  2. Markets (3 hours)

    • Stock market listing, IPO, FPO, share price, indices, BSE, NSE, foreign indices, the impact of events on markets; mutual funds; unlisted markets

  3. New Economy (4 hours)

    • Startup, rounds of funding, venture capitalists; PE firms, angel investors, exit, valuation

Unit-3
Teaching Hours:14
Writing Business Stories
 
  1. Reporting (4 hours)

    1. Writing style

    2. Sourcing

    3. Networking

    4. Attributing

    5. Digging data

  1. Writing business stories - multiple beats (10 hours)

    1. Tech

    2. Banking

    3. Economy

    4. Startup

    5. Pharma

    6. Real Estate

    7. Retail

Text Books And Reference Books:

 

  • Business Standard (daily reading)

  • Finshots (Free Subscription)

  • Daily Signal/The Core (Free Subscription)

  • Aevy TV Video (YouTube)

Essential Reading / Recommended Reading
  • The Mint
Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/ multimedia blog on the submission model. The department submits consolidated marks out of a total of 50.

The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to give regularly. Assignments and projects will be designed to encourage critical thinking, creativity, and practical application of course concepts.

Sample Assignments:

 

Assignment 1: Writing an inflation story based on monthly data released on the 12th of the next month
Assignment 2: Writing a market story by reaching out to experts
Assignment 3: Group assignment - Present on any one sector from the stock market
Assignment 4: Do a non-text business explainer - infographic/podcast/video on any ongoing business story

MCN5713A - COPYWRITING AND ADVERTISEMENT CAMPAIGN PLANNING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

The course focuses on the creative aspects of advertising, enabling students to work with ideas and information to understand both product and consumer and apply this information in developing a campaign strategy.

Learning Outcome

CO1: Show familiarity with advertising jargons, definitions, and current information/data related to the advertising industry

CO2: Analyze the elements of advertisements and principles of good copywriting

CO3: Individually and in teams, create advertising content built on research and evidence-based strategies relevant to the target audience

CO4: Apply creative concepts and innovative thinking to develop an advertising plan & strategy and thereby produce relevant advertising layouts for print/digital, radio scripts, and TV storyboards

Unit-1
Teaching Hours:15
Introduction to Copywriting
 

Concept, facets, principles of copywriting-AIDA. Focus on the reader, highlight the benefits of the product or service. -Research & reference-gathering information for ideation. How to write a copy that grabs attention? Writing clearly, using words to sell. Writing copy for different platforms-Print, Broadcast and Web

Unit-2
Teaching Hours:15
The Advertising Process-Pre-Campaign Work
 

Understanding the demography & psychographics of the target audience; Understanding the barriers to purchase. Developing an ear for ‘human insight’; Working towards an idea; The campaign goal; Arriving at the proposition; From proposition to headline-the positioning statement/Big Idea. Evaluation & Reflection-success/failure, impact study. Case studies of successful campaigns-Cadbury, Pepsi/Coke, Nike.

Text Books And Reference Books:

Bly, R. (2006). The Copywriter's Handbook: A Step-by-step Guide to Writing Copy that Sells. USA: Holt Paperbacks.

Edwards, P. C. J (2019). Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell or Who You Sell It To! USA: Author Academy Elite.

Ogilvy, D. (1963). Confessions of an Advertising Man. USA:  Atheneum Books.

Sugarman, J. (2007). The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy. USA: Wiley Pub.

Essential Reading / Recommended Reading

 

Ogilvy, D. (2007). Ogilvy On Advertising. USA: Welbeck Publishing Group.

Pandey, P. (2016). Pandeymonium: Piyush Pandey on Advertising. Gurugram, Haryana. Penguin Random House India.

 

Evaluation Pattern

Assessment Outline

The course shall not have a regular CIA- MSE -ESE model. Instead, it entails a centralised written examination during the MSE period, while the ESE will be based on a submission comprising multiple components.

Rationale of the evaluation mode: Integrating both a written exam and a submission as components of the evaluation process for this theory and practical paper guarantees a comprehensive and equitable assessment of students' knowledge, understanding, and skills. This approach boosts their preparedness for future academic and professional endeavours, aligning with recommendations provided by industry experts who reviewed the syllabus.

CIA 2: Centralised Written Examination

Sample Assignments (ESE Submission Components):

  • Conduct an audience demographic test for an FMCG product. Sample size of 60. (25 marks)

  • Select a contemporary radio jingle and explain the socio-cultural attitudes that are indirectly reflected in the promotional message. Word count-700. (25 marks)

  • Work on a product brief, for a product that is to be relaunched in the market. A health drink for children. Word count-500. (25 marks)

  • Create the background ambience for a kiddie product. The list should have at least 20 items with explanations regarding its relevance. Word count-500. (25 marks)

Marks Distribution

CIA I-Objective test using multiple choice questions (20, converted to 10)

CIA II- Mid-Semester - Centralised Exams (50, converted to 25)

CIA III: Flip Class (20, converted to 10)

End Semester Assessment- Group Submission- (30) + VIVA: Group wise Q & A (20)  (50, converted to 50)

Attendance: 5 Marks

Grand Total: 100 Marks

MCN5713B - BRAND MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

The course titled Corporate Communication and Brand Management explores how global companies communicate with key audiences, both internal and external to the corporation, to achieve their strategic goals. The boundary less world brings with it challenges as well as opportunities for corporate organizations. This course highlights the fact that the effective use of communication and brand management strategies are critical to the sustenance of corporate organizations.

Learning Outcome

CO1: demonstrate the role and scope of corporate communication in corporate brand management

CO2: choose and employ effective strategies in corporate communication contexts

CO3: employ hands-on skills in conceiving and implementing brand management programmes.

Unit-1
Teaching Hours:15
Foundations of Corporate Communication
 

 

  1. Role and Scope of Corporate Communication

  2. Communication structure in an organization

  3. The Building Blocks of Communication

  4. Publics in Corporate Communication

  5. Nuances of Cross-cultural Communication

  6. Persuasive Communication

  7. Assertive Communication

  8. Strategic Communication

Unit-2
Teaching Hours:15
Framework for Business Communication
 

 

  1. Planning and Writing Business Messages

  2. Professional E-mail

  3. Content Writing

  4. Legal and Ethical Considerations

  5. Event as a Communication Tool

  6. Crisis Communication

  7. Communication Audit

Unit-3
Teaching Hours:15
Corporate Identity and Corporate Brand Management
 

 

  1. Integrating Corporate Identity into Communication Process 

  2. Characteristics of a Brand

  3. Purpose of Branding

  4. Brand Strategy – types of strategies

  5. Brand Valuation

Unit-4
Teaching Hours:15
Brand Equity
 

 

  1.  Drivers of brand equity

  2. Concept and definition of Customer Based Brand Equity (CBBE)

  3. Keller’s CBBE Model

  4. Aaker’s Model of brand equity

  5. Reinforcing & Revitalizing Brands

  6. Brand Extension

Text Books And Reference Books:

 

  • Carroll, C. E. (2013). The handbook of communication and corporate reputation (Vol. 49). C. E. Carroll (Ed.). Malden, MA: Wiley-Blackwell.

  • Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.

  • Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication: Implementing practices for effective reputation management. Routledge.

Essential Reading / Recommended Reading

 

  • De Chernatony, L. (2010). Creating powerful brands. Routledge.

  • Dolphin, R., & Reed, D. (2009). Fundamentals of corporate communications. Routledge.

  • Podnar, K. (2014). Corporate communication: A marketing viewpoint. Routledge.

Evaluation Pattern

Department level submissions for CIA1, CIA2, CIA3 and ESE

 

Kindly Reject the syllabus. It is Incomplete.

MCN5813 - DISSERTATION II (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course offers students the opportunity to undertake a comprehensive exploration of a chosen topic within the realm of media studies. Students will pursue a traditional master's dissertation providing flexibility to cater to individual interests and career aspirations. Through this course, students will develop advanced research skills, critical analysis abilities, and the capacity to produce scholarly work or innovative media projects that contribute to the field of media studies.

Learning Outcome

CO1: Demonstrate advanced research skills tailored to media studies, enabling critical analysis and scholarly investigation.

CO2: Produce a master's dissertation that exhibits academic rigour or showcases creative innovation within the field of media studies.

CO3: Engage independently with contemporary issues in media studies, fostering scholarly inquiry and critical thinking.

Unit-1
Teaching Hours:10
Course Structure
 

Course Structure:

 

  • Weeks 1-3: Data Collection and Analysis

    • Conducting data analysis and interpretation to address the research question or achieve project objectives.

  • Weeks 4-9: Drafting and Refining

    • Writing the initial draft of the master's dissertation or media project report/production.

    • Receiving constructive feedback from peers and the course instructor for iterative refinement.

  • Weeks 10-14: Presentation and Peer Review

    • Presenting the research findings or media project to peers and receiving feedback.

    • Engaging in peer review of fellow students' work to provide constructive critique and suggestions.

  • Week 15: Final Submission and Reflection

    • Finalising the master's dissertation or media project report based on feedback received.

    • Reflecting on the research process or media production journey, identifying strengths, challenges, and areas for future improvement.

Text Books And Reference Books:

Not applicable

Essential Reading / Recommended Reading

Not applicable

Evaluation Pattern

The department submits consolidated marks out of a total of 50.

Due to each dissertation's varied nature and uniqueness, evaluation criteria are given instead of fixed rubrics. Supervisors can take an informed call on any additions required for specific dissertations. Students are to present the final report in the presence of an independent body consisting of the HOD/Coordinator, Guiding Faculty and an external examiner (Viva).

Sample assignments:

Assignment 1: Analyis Chapter

Assignment 2: Discussion and Conclusion Chapter

Assignment 3: Revised full thesis submission

Assignment 4: Viva

MCN5823 - Internship III (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:0

Course Objectives/Course Description

 

The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies Programme. The students of the programme will undertake the internship in a Media Organisation of their choice. Students will be given a letter from the University so that they can enter the selected organisation for their internships. At the end of the internship the students should submit an internship completion report/certificate authorised by the Media Organisation.

Learning Outcome

CO1: Acquire and exercise social sensitivity by collaborating with social sector experts

CO2: Apply the media specific learnings acquired in the classroom and implement development communication specific values and tasks.

CO3: Understand the role, vision, mission and process in the social sector organisations

CO4: Connect with social sector experts

CO5: Test one's skills and knowledge in the social sector

Unit-1
Teaching Hours:30
Internship
 

Students will undertake Internship.

Text Books And Reference Books:

Not applicable

Essential Reading / Recommended Reading

Not applicalble

Evaluation Pattern

Department level evaluation. 

Viva will be conducted at the end of the semester and the internship reports will also be evaluated.

The department submits consolidated marks out of 50; however, the results will be displayed as Pass/Fail.

Assessment Outline:

Joining day report

Joining Report should include but not limited to:

Personal Details·        

  • Your contact no (mobile):

  • Your personal email:

  • Your current address:

  • Home Phone:

Organisation Details

  • Name:

  • Address:

  • Phone:

  • Mail:

Job Details

  • Department in which you are appointed:

  • Job profile:

  • Working Hours:

  • Name of your immediate boss:

  • Email of your boss:

  • Mobile no of your Mentor

Internship Offer Letter

First fortnightly journal 

Part A: Prepare a report based on various tasks assigned to you, its analyses and retrospection (Minimum 800 words)

Part B: Report Format:

  • Details of Dept/Centre. 

  • Details of your responsibility in the department

  • Details of your Works and summary of daily programme

  • Time schedule

  • Projects that you have completed/ongoing in this week

  • New learnings from the organisation

  • How do you compare the classroom learning with your exposure

  • New and innovative ideas

  • Difficulties/Challenges that you have faced in organisation

.....to interact with the boss, management, team workers...

....to understand the industry working situation,

.....to keep time travel and food

  • Team work

  • Challenges

  • Plans for the next week

Second fortnightly journal

Include whatever is relevant out of the following details in this report. A brief write-up on each topic is fine:

  • Project done/in progress (Include the links/evidence of your projects/article (if any)

  • How do you compare the classroom learning (theory and practical) with industry exposure

  • Any other relevant detail.

Things that you need to get from the organisation

  • Notes

  • Rough draft of work done

  • Cuttings of printed articles

 

COMPREHENSIVE REPORT

The comprehensive report shall have the following parts:

  • Title Page

  • Declaration of the Guide/Mentor

  • Declaration of the Student

  • Certificate from Organization

  • Acknowledgments

  • Introduction to the Course

  • Aims and Objectives of the Internship

  • Profile of the Organization / Organisational Structure

  • Reasons for choosing the organisation

  • Job Description

  • Fortnightly Reports (6)

  • Tasks undertaken

  • Task Analysis

  • Challenges/limitations of the Internship

  • Conclusion

  • Appendix (Attested portfolio of work done in the organisation)

  • Letter from Organization 

  • Photographs

  • Proof of ideas/your contribution

Note- If the organisation does not permit students to keep copies of their work (some client work may be confidential), a letter describing the work done by the student must be provided by the organisation.

  • In case, evidence is not available for the work/soft skills, the student shall get letters duly signed from the mentor or persons under which they have worked. For this the student needs to consult with the guide.

  • Your internship diary must be maintained everyday according to the format given and duly signed by your mentor every day. In case getting a signature everyday is difficult get it signed at the end of each week

Font- Times New Roman, size 12, double spacing.

Headings- size 16, in bold.

NB: The reports should include a detailed account of the required information with supporting documents. Forget not to organise the content professionally and submit the report as one document.

 

MCN5024 - INTERPRETATIVE JOURNALISM (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

Interpretative Journalism is a call for deep, analytical and comprehensive practice of journalism. Long-form journalistic works  - that are research-informed, considerate of multiple influences, and written in a rigorous and engaging way - are an example of Interpretative Journalism. This course attempts to urge the student to transcend quick reporting of basic facts and adopt analytical and deliberative approaches that could be impactful. 

Learning Outcome

CO1: Differentiate subjectivity and objectivity in journalism.

CO2: Produce comprehensive news reports on core Journalistic beats - Politics, Science and Technology, Health, Business, Sports, Environment and Entertainment.

CO3: Write newsworthy and research-driven long-form journalistic pieces.

Unit-1
Teaching Hours:15
Introduction
 

 

  1. Introduction to Interpretative Journalism - Concepts and Key findings

  2. Transition from Descriptive to Interpretative writing

  3. Review of Journalism of Opinion and Journalistic Objectivity 

Unit-2
Teaching Hours:15
Writing an Interpretative Report - Style, Structure and Source
 
  1. Sources of Information: Interview, Public Records, Documentation and interpretation of information, Social Media as a news source and platforms for interpretative reporting.
  2. Style of Writing

  3. Structure of interpretative reports.

Unit-3
Teaching Hours:15
Specialised Reporting
 

 

  1. Understanding reporting across core Journalistic beats 

    1. Politics, Science and Technology, Health, Business, Sports, Environment, and Entertainment.

  2. Journalism and Ethics - Dilemmas and Ethics of Interpretative Reporting 

Unit-4
Teaching Hours:15
Influence of Interpretative Journalism
 

 

  1.  New Journalism

  2. Activism and Advocacy Journalism

  3. Investigative reporting

  4. Explainer videos & Documentaries

Text Books And Reference Books:

 

  • MacDougall, C. D., Reid, R. D., & Reid, R. D. (1987). Interpretative reporting. Macmillan Publishing Company.

  • Salgado, S., & Strömbäck, J. (2012). Interpretive journalism: A review of concepts, operationalizations and key findings. Journalism, 13(2), 144-161.

Essential Reading / Recommended Reading

 

  • Doing Well and Doing Good. How Soft News and Critical Journalism Are Shrinking the News Audience and Weakening Democracy – And What News Outlets Can Do About It. Patterson T E, MA: Joan Shorenstein Center on the Press, Politics and Public Policy.2000 

  • Barnhurst, K. G. (1994). Seeing the Newspaper. New York: St. Martin’s.

Evaluation Pattern

Department level submissions. CIA/ESE not applicable.

Sample Assignments:

  • 1: Story Pitch for long form story.

  • 2: Interviewing sources & collecting documents.

  • 3: Story and script.

  • 4: Explainer video, based on previous assignment.

MCN5124 - MANAGEMENT PRINCIPLES AND ORGANISATIONAL BEHAVIOUR (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course aims to provide an understanding of how organizations can be managed more effectively as well as an understanding on behavioral dynamics governing organizations. Several real-world examples will be drawn from a variety of organizations to explain the basic concepts of management and organizational behavior. This course envisages grooming future managers who can build and lead organizations to create social value.

Learning Outcome

CO1: Examine various concepts of management and apply the most appropriate concepts with reference to organizational contexts.

CO2: Develop the competency to diagnose and effectively deal with behavioral issues in organizations

CO3: Demonstrate thinking-on-the-feet capability and contribute to the class learning through meaningful class participation

Unit-1
Teaching Hours:15
Organizations and the Need for Management
 

 

  1. Importance of management

  2. Evolution of management thought

  3. Principles of management

  4. Social and ethical issues in management

  5. Challenges of managing 21st century corporations/organizations

Unit-2
Teaching Hours:15
Management Process in Organizations
 

 

  1. Planning

  2. Organizing

  3. Staffing

  4. Directing

  5. Controlling

  6. Organizational design and structure

Unit-3
Teaching Hours:15
Organizational Behaviour
 

 

  1. Concept and significance 

  2. Relationship between management and organizational behavior 

  3. Organizational culture 

  4. Learning & Motivation

  5. Personality

Unit-4
Teaching Hours:15
Organizational Leadership
 

 

  1. Leadership theories

  2. Decision making 

  3. Group dynamics

  4. Power and political behavior

  5. Conflict management

  6. Change management

Text Books And Reference Books:

 

  • Gilbert, D., Stoner, J. A. F., & Freeman, E. (2009). Management. Pearson Publication.

  • Quick, Nelson & Khandelwal.(2013). Organizational behavior: A South Asian perspective. Delhi, 

  •  India: Cengage Learning

Essential Reading / Recommended Reading

 

  • Robbins, S. P., & Judge, T. A. (2013). Organizational behavior (Vol. 4). New Jersey: Pearson Education.

  • Stroh, L. K., Northcraft, G. B., & Neale, M. A. (2001). Organizational behavior: A management challenge. Psychology Press.

  • Weihrich, H., & Koontz, H. (2005). Management: A global perspective. Tata McGraw-Hill.

Evaluation Pattern

Department Level submissions. No regular CIA/ESE.

Sample Assignments:

  • Case Study
  • Mock Situational Communication
  • Crisis communication campaigns
  • Hypothetical Situational Communication

 

MCN5214A - VIRTUAL REALITY AND VISUAL TECH (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Virtual reality is changing the way we interact with the world. This course will introduce the student to Virtual Reality (VR). It will help the student to understand how it works, what hardware is involved, etc. The course will teach the student the basics of VR- the hardware and the history of VR- to different applications of VR, the psychology of Virtual Reality, and the challenges of the medium.

Learning Outcome

CO1: Demonstrate an understanding of fundamental techniques, processes, technologies and equipment used in immersive virtual reality

CO2: Begin to explore materials and processes used in immersive virtual reality

CO3: Show a basic awareness and understanding of historical and theoretical contexts relevant to immersive virtual reality

CO4: Develop a research and development portfolio as a pre-production component to the creation of the creative work

Unit-1
Teaching Hours:5
Introduction and Background
 

 

  1. What is VirtualReality

  2. A History of VR 

  3. Four Key Elements of Virtual Reality Experience

  4. Immersion, Presence, and Reality Trade-Offs

  5. The Basics:Design Guidelines 

  6. Different tracking methods

Unit-2
Teaching Hours:5
Consuming Content in Virtual Reality
 

 

  1. Exploring Consumer-Grade VR

    1. High-end devices

    2. Mid-tier devices

    3. Low-end devices 

    4. Visual displays

    5. Aural Representation in VR

    6. Haptic Representation in VR

    7. Interactive VR

  2. Designing for our sesses, Not for our devices

    1. Sensory Technology explained

    2. Sensory design

    3. Five sensory principles

    4. VR for animation

Unit-3
Teaching Hours:5
VR as a Storytelling Tool
 

 

  1. Immersion, Presence and Embodiment

  2. Directing Virtual Reality

  3. Editing for VR

  4. Sound Design in VR

Unit-4
Teaching Hours:5
Ethics and Health in VR
 

 

  1. Ethical Concerns and Challenges in Virtual Reality 

  2. Health and Safety Issues in Virtual Reality

Unit-5
Teaching Hours:5
VR Filmmaking
 

 

  1. Preproduction: Scripting format, Cast and Crew, Scouting Locations, Rehearsals, Storyboard  

  2. Production: 

  3. Post Production

Unit-6
Teaching Hours:5
Other forms of empathy machine
 

 

  1. Virtual reality and Augmented Reality: Cross-Platform Theory

    1. The role of Game Engines

    2. Understanding 3d Graphics & Locomotion

    3. Mobile AR

    4. Photogrammetry

Text Books And Reference Books:
  • Creating Augmented & Virtual Realities- Theory & Practices for Next-Generation Spatial Computing by Erin Pangilinan, Steve Lukas & Vasanth Mohan. Oreilly Publications, 2019.
  • Virtual & Augmented REality dummies, Paul Mealy,  John Wiley & Sons,Inc Publications, 2018.
  • Understanding Virtual reality by William R.Sherman, Alan B.Craig, Morgan Kaufmann Publication, 2003.
Essential Reading / Recommended Reading
  •  Creating Augmented & Virtual Realities- Theory & Practices for Next-Generation Spatial Computing by Erin Pangilinan, Steve Lukas & Vasanth Mohan. Oreilly Publications, 2019.
  • Virtual & Augmented REality dummies, Paul Mealy,  John Wiley & Sons,Inc Publications, 2018.
  • Understanding Virtual reality by William R.Sherman, Alan B.Craig, Morgan Kaufmann Publication, 2003.
Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/ multimedia blog on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. Assignments and projects will be designed to encourage critical thinking, creativity, and practical application of course concepts.

Sample Assignments:

  1. Creating a Virtual Tour based on the topic assigned
  2. Storytelling using 360 degree video content

  3. Producing own AR elements

  4. ESE portfolio submission - Producing a VR digital art using Tilt Brush.

MCN5214B - ANIMATION AND GRAPHIC DESIGN (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course emphasises on conceptualization, creativity, and visual aesthetics. Students will be trained in conceptualising, storyboarding and producing several two dimensional animations. 

Learning Outcome

CO1: Demonstrate the basic technical aspects related to digital effects and productions

CO2: Produce moving text and abstracted moving graphics

CO3: Apply specialized terminology and knowledge relevant to graphic design

CO4: Present animated motion graphics projects with the combination of audio, visuals and typography

CO5: Demonstrate specific knowledge and skills in Design

CO6: Create a Corporate Manual Design/Marketing Collateral Design for a product/brand.

CO7: Demonstrate proficiency in a range of computer graphics technology, including bitmap image editing, vector graphics and page layout designs

Unit-1
Teaching Hours:5
Introduction to Animation and Design
 

 

  1. Introduction to Animation-What is Animation? -Why Animation?-Types of Animation

  2. The traditional Process of Animation -The Basic Principles 

  3. timeline Animation - Understanding the Production pipeLine

  4. Difference between 2D and 3D - Interface of 2D vector animation tools

  5. Constructing simple characters 

  6. Creating backgrounds - Designing LAyoutand Creating Interactive animation  

  7. Keyframe Animation -Understanding Post production Techniques.

Unit-2
Teaching Hours:5
Production techniques
 

 

  1. Creating Flip Book Animation  

  2. Creating a Short Story through Stop Motion Technique 

  3. Creating Web Banner Animation - Importance of Storyboarding in animation

  4.  Creating storyboard Sketch -Creating Title Animation 

  5. Creating a realistic ball animation with applying basic principles 

  6. Understanding  Character Animation Technique

  7. Different types of Walk cycles- Creating Character Walk Cycle.

Unit-3
Teaching Hours:5
Introduction to 3D Animation and Modeling Techniques
 

 

  1. Introduction to 3D Animation -Understanding the 3D production Pipeline

  2. Overview of Blender application suite 

  3. Modeling 3d Prop

  4. Creating 3D Assets for VR and AR technologies

  5. Blender Scenes – Manipulating editor window – 3d window space navigation – Selecting, Moving, Rotating and Scaling object

  6. File navigation – Blender units and scale -outliner

  7. Duplication - Camera view and orthographic view

  8. Camera look to view –Vertices, edges and Faces 

  9. Subdivide – Knife cut – Extrude – Spin – Screw. 

Unit-4
Teaching Hours:10
Introduction to Graphic Design
 

 

  1. ntroduction to Graphic Designing -Design Essentials

  2. Principles of Design,Color Theory,-Typography

  3.  Usages of Visuals in Design 

  4. Page layout Designing

  5. Introduction to Logo Designing,Designing a  Marketing Collaterals/Stationary Design  Importance of Image editing and Restoration Techniques - Activity on World cloud,Mind mapping-

  6.  Introduction Image Editing -Working with Bitmap images and vector Graphics

  7. Understanding the Selection tools -Cropping & resizing images - Merging layers - Flatten image.

Unit-5
Teaching Hours:5
Introduction to Designing tools and Production
 

 

  1. Introduction and working with Designing tool - Software tour

  2.  Understanding paths - Understanding layer Techniques

  3. Designing a Poster and marketing Collaterals

  4.  Logo Designing - Brochure Design - Stationery Set Design

  5.  Digital Illustration - ICon Design 

  6. Infographics Design -Advertisement Designing

  7.  Poster Designing - Menu card designing.

Text Books And Reference Books:

 

  • Bill Davis, Creating 2D animation in a small studio , GGC Publishing , 2006

  • Hedley Griffin, The Animator's Guide to 2D Computer Animation, Focal Press,2000

  • Blender 3D Basics by Fisher Gordon

  • Blender Foundations: The Essential Guide to Learning Blender 2.6 by Roland Hess

  • Blender Master Class: A Hands-On Guide to Modeling, Sculpting, Materials, and

    • Rendering by Ben Simond

Essential Reading / Recommended Reading

 

  • Virtual Reality: The Revolutionary Technology of Computer-Generated Artificial Worlds -and How It Promises to Transform Society by Howard Rheingold 

  • Design For Motion: Fundamentals and Techniques for Motion Design.

  • After Effects Apprentice by Trish and Chris Meyer. Focal Press, 2007.

  • Creating Motion Graphics with After Effects: Essential and Advanced Techniques by Trish and Chris Meyer. Focal Press, 2010.

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/ multimedia blog on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. Assignments and projects will be designed to encourage critical thinking, creativity, and practical application of course concepts.

 

The department submits consolidated marks out of a total of 50.

MCN5614 - ENTREPRENEURSHIP (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:30
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course aims to help students understand the various dimensions of entrepreneurship and to instill an entrepreneurial spirit. It seeks to develop an entrepreneurial mindset in students, equipping them with the knowledge and skills needed to navigate the complexities of starting and managing new ventures.

Learning Outcome

CO1: Develop entrepreneurial mindset

CO2: Analyse a Business, find gaps in the market

CO3: Create a marked transition of understanding of any system they are dealing with, thus helping them to be more creative

Unit-1
Teaching Hours:5
Introduction
 

1. Why Entrepreneurship

2. Why Startups fail

3. Corporate Entrepreneurship

Unit-2
Teaching Hours:2
Business Model Canvas
 

1. Business Model Canvas

2. Classroom activity: Business Model Canvas,

3. Idea Generation

 

4. Hypothesis Testing

Unit-3
Teaching Hours:2
Lean Canvas Model
 

1. Lean Canvas Model 2. MVP 3. Go-to-Market 4. Pricing

Text Books And Reference Books:

 

 

Course material is developed as per the SAVE International syllabus for Module 1 workshop of Value Methodology. It will be supplemented with techniques and team exercises tailored to the student audience. The following books from SAVE international are referred: Value Methodology pocket guide & Function Analysis Guide

 

  • 1.Robert D. Hisrich and Michael P. Peters ,  Dean A Shepherd - Entrepreneurship, Mcgraw – Hill

  • 2.Entrepreneurship – ‘A contemporary approach’  DonaldRoratko& Richard Hodgetts

  • 3.David Holt  ‘New venture Creation’,  Prentice Hall India.

  • 4.Richard L. Hargrems , ‘Starting a Business’ Heineman  Publishers

  • 5.David Butter , ‘Business Planning’  

Essential Reading / Recommended Reading

 

  • Ready, Fire, Aim- Michael Masterson (Agora Publishers), 2nd Edition.

  • The Book of Small Business- Tom Gegax and Phil Bolsta (Harper-Collins).

  • Small Giant- Bo Burlingham (Penguin Publishers). 

Evaluation Pattern

Department level submissions. No regular CIA / ESE.

The department submits consolidated marks out of a total of 50.

Sample assignments:

  • Create a business model canvas 30
  • Pitch a new business idea

MCN5814 - INTERNSHIP IV (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:4

Course Objectives/Course Description

 

 

The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies Programme. The students of the programme will undertake a three month internship in a Media Organisation of their choice in the final semester. Students will be given a letter from the University so that they can enter the selected organisation for their internships. At the end of the internship the students should submit an internship completion certificate issued by the Media Organisation along with their internship report.

Learning Outcome

CO1: Apply the day today learnings acquired in the classroom

CO2: Understand the organisational structure and culture

CO3: Connect with professionals and learn from them

CO4: Test one's skills and knowledge in the industry context

Unit-1
Teaching Hours:30
Internship
 

Students will undertake Internship.

Text Books And Reference Books:

Not applicable

Essential Reading / Recommended Reading

Not applicalble

Evaluation Pattern

Department level evaluation. No CIA or ESE.

Report contents are provided below:

Joining day report

Joining Report should include but not limited to:

Personal Details·        

  • Your contact no (mobile):

  • Your personal email:

  • Your current address:

  • Home Phone:

Organisation Details

  • Name:

  • Address:

  • Phone:

  • Mail:

Job Details

  • Department in which you are appointed:

  • Job profile:

  • Working Hours:

  • Name of your immediate boss:

  • Email of your boss:

  • Mobile no of your Mentor

Internship Offer Letter

First fortnightly journal 

Part A: Prepare a report based on various tasks assigned to you, its analyses and retrospection (Minimum 800 words)

Part B: Report Format:

  • Details of Dept/Centre. 

  • Details of your responsibility in the department

  • Details of your Works and summary of daily programme

  • Time schedule

  • Projects that you have completed/ongoing in this week

  • New learnings from the organisation

  • How do you compare the classroom learning with your exposure

  • New and innovative ideas

  • Difficulties/Challenges that you have faced in organisation

.....to interact with the boss, management, team workers...

....to understand the industry working situation,

.....to keep time travel and food

  • Team work

  • Challenges

  • Plans for the next week

Second to the last fortnightly journal entry

Include whatever is relevant out of the following details in this report. A brief write-up on each topic is fine:

  • Project done/in progress (Include the links/evidence of your projects/article (if any)

  • How do you compare the classroom learning (theory and practical) with industry exposure

  • Any other relevant detail.

Things that you need to get from the organisation

  • Notes

  • Rough draft of work done

  • Cuttings of printed articles

COMPREHENSIVE REPORT

The comprehensive report shall have the following parts:

  • Title Page

  • Declaration of the Guide/Mentor

  • Declaration of the Student

  • Certificate from Organization

  • Acknowledgments

  • Introduction to the Course

  • Aims and Objectives of the Internship

  • Profile of the Organization / Organisational Structure

  • Reasons for choosing the organisation

  • Job Description

  • Fortnightly Reports (6)

  • Tasks undertaken

  • Task Analysis

  • Challenges/limitations of the Internship

  • Conclusion

  • Appendix (Attested portfolio of work done in the organisation)

  • Letter from Organization 

  • Photographs

  • Proof of ideas/your contribution

Note- If the organisation does not permit students to keep copies of their work (some client work may be confidential), a letter describing the work done by the student must be provided by the organisation.

  • In case, evidence is not available for the work/soft skills, the student shall get letters duly signed from the mentor or persons under which they have worked. For this the student needs to consult with the guide.

  • Your internship diary must be maintained everyday according to the format given and duly signed by your mentor every day. In case getting a signature everyday is difficult get it signed at the end of each week

Font- Times New Roman, size 12, double spacing.

Headings- size 16, in bold.

NB: The reports should include a detailed account of the required information with supporting documents. Forget not to organise the content professionally and submit the report as one document.

Viva will be conducted at the end of the three-month long internship and reports will be evaluated out of 50 marks.

MCN5824 - POPULARISING THE DISSERTATION (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course has been conceptualized as per the guidelines of National Education Policy. It also aims to motivate the post graduate students to pursue research publication opportunities in communication, journalism, and media studies domain. Students would be expected to take forward their research for larger public good in both popular and rigorously reviewed public sphere.

Learning Outcome

CO1: Present the findings in a public forums like conferences, seminars

CO2: Convert the research experience and finding into audio visual format

CO3: Publish the findings in reputed and indexed journal

CO4: Publish in the form of independent book/ chapter in a book

Unit-1
Teaching Hours:30
Popularizing the dissertation
 

Students need to work upon their research and identify means of spreading it to a larger public and ensure that it is executed.

Text Books And Reference Books:

 

  • https://www.elsevier.com/authors/submit-your-paper

  • https://www.scopus.com/sources.uri?zone=TopNavBar&origin=searchbasic

  • https://www.ugc.ac.in/journallist/

  • https://networks.h-net.org/node/84048/pages/114315/academic-podcast-roundup#media

Essential Reading / Recommended Reading

Not Applicable

Evaluation Pattern

Department-level submission. CIA/ESE not applicable.

Sample Assignments:

  • Scopus/WOS publication
  • UGC Journals/Book
  • Book Chapter / Audio visual
  • Public presentation - Mandatory
  • Any other form of publication in public domain

 

The department submits consolidated marks totaling 50 at the end of the semester

MCN5834A - 21ST CENTURY SKILLS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course aims to equip students with essential 21st-century skills necessary for success in the dynamic field of multimedia journalism. Through theoretical exploration, hands-on practice, case studies, and industry insights, students will develop competencies in critical areas vital for navigating the modern media landscape.

Learning Outcome

CO1: Identify appropriate multimedia formats and platforms to effectively communicate stories to diverse audiences.

CO2: Create engaging and immersive storytelling experiences across digital media platforms.

CO3: Craft compelling narratives using a variety of multimedia elements such as text, audio, video, photography, graphics, and interactive features.

Unit-1
Teaching Hours:10
Digital Storytelling
 

 

  • Principles of narrative journalism and storytelling techniques.

  • Crafting compelling narratives across multimedia platforms (text, audio, video, and interactive).

  • Incorporating multimedia elements (photography, graphics, and data visualization) to enhance storytelling.

  • Ethical considerations in multimedia storytelling, including accuracy and transparency.

  • Audience engagement strategies for multimedia content dissemination.

Unit-2
Teaching Hours:10
Data Journalism
 
  1. Introduction to data journalism and its significance in modern news reporting.

  2. Data collection methods and sources for journalistic storytelling.

  3. Analyzing and interpreting data using statistical tools and software.

  4. Visualizing data effectively through charts, maps, and infographics.

  5. Ethical considerations in data journalism, including data accuracy and privacy.

Unit-3
Teaching Hours:10
Critical Thinking, Ethics and Media Literacy
 
  1. Understanding digital ethics and the ethical challenges in digital journalism.

  2. Promoting ethical decision-making in multimedia reporting, including issues of bias, fairness, and accountability.

  3. Critical evaluation of media sources and information credibility in the digital age.

  4. Advocating for media literacy and combating misinformation and fake news.

  5. Legal aspects of digital journalism, including copyright and intellectual property rights.

Text Books And Reference Books:
  • Allan, S. (2017). Journalism: Critical issues. Open University Press.
  • Briggs, M. (2012). Journalism next: A practical guide to digital reporting and publishing. CQ Press.
  • Deuze, M. (2018). Digital journalism. Sage Publications.
  • Foust, J. C., & Chapman, J. (2019). Principles of news production: Crafting powerful and informative audio, visual, and written stories. Routledge.
  • Franklin, B., & Carlson, M. (2020). Journalism, sources, and credibility: New perspectives. Routledge.
  • Gray, J., Chambers, L., & Bounegru, L. (2016). Data journalism: Inside the global future. Routledge.
  • Hirst, M., & Treadwell, G. (2020). Data journalism: Past, present, and future. Springer.
  • Kovach, B., & Rosenstiel, T. (2014). The elements of journalism: What newspeople should know and the public should expect (3rd ed.). Crown.
Essential Reading / Recommended Reading
  • Martin, F. (2017). Media ethics: Issues and cases (9th ed.). Routledge.Miller, C., & Nulman, E. (2019). Data journalism uncovered. CRC Press.
  • Reddi, R. (2020). Data journalism: A primer for media professionals. Routledge.References:
  • Ward, S. J. A., & Wasserman, H. (2019). Global journalism ethics: Widening the conceptual base. Routledge.
Evaluation Pattern

Assessment Outline

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments, projects, and presentations. Rubrics for each activity will be provided to ensure clear evaluation criteria. The final portfolio or project submission will demonstrate the integration of learning outcomes and skills development. The department submits consolidated marks out of 50.

Sample Assignments:

 

  • Multimedia storytelling projects demonstrating narrative skills across platforms.

  • Data journalism assignments showcasing data analysis and visualization techniques.

  • Critical reflections on ethical dilemmas in journalism and media literacy challenges.

  • Class participation and engagement in discussions, workshops, and peer reviews.

  • Final portfolio showcasing students' proficiency in multimedia journalism skills.

MCN5834B - 21ST CENTURY SKILLS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course is designed to equip students with essential 21st-century skills required for success in the advertising and corporate communications industry. Through a blend of theoretical knowledge, practical applications, case studies, and industry insights, students will develop competencies in critical areas crucial for navigating the modern professional landscape.

Learning Outcome

CO1: Learn about digital marketing, how to use social media for business communication, analyse data to make better decisions, and adapt to changes in digital trends for effective communication strategies.

CO2: Apply effective communication principles in advertising and corporate contexts, including audience analysis, market segmentation, message tailoring, persuasive messaging across platforms, and crisis communication proficiency relevant to the digital era.

CO3: Cultivate expertise in fostering creativity and innovation in advertising and corporate communication through brainstorming, ideation, design thinking, and ethical considerations, elevating industry standards for creative development and innovation.

Unit-1
Teaching Hours:10
Communication Excellence
 

 

  • Principles of effective communication in advertising and corporate communications.

  • Audience analysis and segmentation for targeted messaging.

  • Crafting persuasive messages across various platforms and mediums.

  • Techniques for storytelling and narrative development in brand communication.

  • Crisis communication strategies and reputation management in the digital age.

Unit-2
Teaching Hours:10
Creative Innovation
 

 

  • Techniques for fostering creativity and innovation in advertising and corporate communications.

  • Brainstorming and ideation processes for generating compelling ideas.

  • Incorporating design thinking principles into creative campaigns.

  • Leveraging emerging technologies for innovative storytelling and consumer engagement.

  • Ethical considerations in creative development and innovation.

Unit-3
Teaching Hours:10
Digital Proficiency
 

 

  • Fundamentals of digital marketing and advertising.

  • Strategies for utilising social media platforms effectively in advertising and corporate communications.

  • Data analytics and insights for informed decision-making.

  • Integrating digital tools and technologies into strategic communication planning.

  • Adapting to evolving digital trends and technologies in the industry.

Text Books And Reference Books:
  • Brown, T. (2009). Change by design: How design thinking transforms organizations and inspires innovation. Harper Business.
  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson.
  • Evans, D., & McKee, J. (2010). Social media marketing: The next generation of business engagement. John Wiley & Sons.
  • Heath, R. L., & Coombs, W. T. (2006). Today's public relations: An introduction. SAGE Publications.
  • Kalyanam, K., & McIntyre, S. (2017). eMarketing essentials. John Wiley & Sons.
  • Lipschultz, J. H. (2018). Social media communication: Concepts, practices, data, law and ethics (2nd ed.). Routledge.
  • Roof, J. (2015). Digital creativity. Routledge. Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2018). Marketing communication: Integrating offline and online with social media (7th ed.). Pearson.
  • Seeger, M. W. (2006). Best practices in crisis communication: An expert panel process. Journal of Applied Communication Research, 34(3), 232-244.
  • Smith, R. A., & Higgins, M. (2000). Creative, competent and pragmatic: qualities of effective public relations professionals. Public Relations Quarterly, 45(2), 36-42.

 

Essential Reading / Recommended Reading
  • Amabile, T. M. (1998). How to kill creativity. Harvard Business Review, 76(5), 76-87.
  • O'Hair, D., Wiemann, J. M., Mullin, D. A., & Teven, J. J. (2015). Real communication: An introduction (3rd ed.). Bedford/St. Martin's.

 

Evaluation Pattern

Assessment Outline

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments, projects, and presentations. Rubrics for each activity will be provided to ensure clear evaluation criteria. The final portfolio or project submission will demonstrate the integration of learning outcomes and skills development. The department submits consolidated marks out of 50.

Sample Assignments:

 

  • Individual and group projects demonstrating application of core skills.

  • Case study analyses linking theoretical concepts to real-world scenarios.

  • Presentations showcasing effective communication, creative innovation, and digital proficiency.

  • Written reflections on personal growth and skill development.

  • Class participation and engagement in discussions and activities.